It’s Time for a Water Awakening

Water is so basic that you’d think we’d know everything about it by now. But last year, scientists at the Oak Ridge National Lab discovered that in addition to its solid, liquid and gas forms, there is a fourth state of water. When it’s put under extreme pressure in small spaces, a distinctly different liquid version of water forms. Amazing. But it's the water facts we already should know that will impact us most.  Water is finite; nature is not producing more, nor will it. Water is already scarce and demand keeps growing.The good news -- water is the original recyclable material, and we’re going to have to get smart about that, because by 2030, demand for water will exceed supply by 40%.  

kirtan kamkar

Design Manager Ultrapure Water Products, Thermofisher Scientific, Ex Unilever

7 年

In today's scenario, water saving program are successful in water stressed locations only. People are more cautious and ready to put efforts and time. Those model and learning can be used to expand benefits of water saving for future.

Eugenio Calderón

Vice President & General Manager @ ITW

7 年

Getting smart about water is key, and will only be possible if the private and public sectors, as well as the scientific and conservation organizations, work together around the world. Nalco Water, An Ecolab Company is definitely leading very important efforts.

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