It’s Time to Upgrade Your SWOT! — Part Two
A critical read about your organization’s future in three parts. Part Two: Our Future Presents a Problem, by Rob Brodnick, Larry Goldstein, and Don Norris.
SWOT has widespread applicability and utility but it also has inherent limitations.
From what we have seen in many instances, SWOT analysis leans toward the subjective and is burdened by the participating individuals’ perspectives and biases. Although this can be limited to some degree by including large numbers of individuals from different parts of an organization, the outputs then need to be organized and analyzed by facilitators who themselves are burdened by their own biases.
Keep reading the story on Medium... https://medium.com/@rob.brodnick/its-time-to-upgrade-your-swot-part-two-9c827179a4ce
Looking for Part One? https://medium.com/@rob.brodnick/its-time-to-upgrade-your-swot-807e1ef13fb4