It's About Time...

The resilience of a worthy idea can make a difference over time.

30 years ago, I met John Rowady as he was launching a career in sports marketing. He immediately impressed everyone he met as someone who would do well.? And, he did.

"Time is the wisest counselor of all." Pericles

20 years ago, John and I discussed the idea of launching a business alongside ProActive, my BtoB event marketing agency at the time. That business was rEvolution, founded in 2001. In addition to John’s emerging industry leadership in sports marketing, we saw opportunity in the convergence of BtoB and BtoC event marketing and experiences through sport.?

I was a founding investing partner in rEvolution with John, who leads rEvolution as Founder and CEO to this day.

John and a core team, many of whom are now leaders at rEvolution, built an incredible business, passing the test of time through the birth and evolution of social media, recessions, terrorism, and a pandemic - and is now the largest independent integrated sports marketing agency in the Americas.

rEvolution's business model has been consistent for 20+ years, creating a flywheel effect kicking into higher gear over time, with 2021 as the best year in rEvolution’s already rich history. John and I? stayed in close touch as like-minded friends and colleagues as we raised our families, and built our respective businesses and careers over the last 20 +? years.

It's time.

Today, after a discussion with John which began early in 2020, I am investing my full time and attention into rEvolution to drive outsized growth, through another aggressive chapter of acquisitions, select strategic partnerships, and other drivers, which have all become focus areas for me over the last several years.?

With primary reference to rEvolution’s core purpose of communication through sport, we will also focus on the quickly escalating convergence of BtoB and BtoC experiences.

I have had some remarkable chapters in my career to date, thanks to so many clients, partners, team members, family, hard work, and an extraordinary dose of good luck.?

This next chapter with rEvolution may be the best timed yet. We will build on rEvolution’s already formidable ability to strengthen global brand relationships through the experiences sport delivers to targeted audiences.

• A nice welcome from rEvolution - here??
• Quick video view of the work at rEvolution - here
• Recent article in Wall Street Journal featuring rEvolution? - here

Timing can in fact be everything.? Continued thanks, everyone!?

Through LinkedIn | [email protected]? |? M: 312-543-5162