It’s time to tell an employee benefits story!

This is an exciting time for the employee benefits industry.

iSource has sparked a renewed interest in voluntary benefits as well as an increase in participation. To offset rising health-care costs and allow employees to fill the gaps left by high-deductible health plans, businesses are improving their benefits packages.

Employees are becoming increasingly involved in coverage decisions. Carriers and brokers are reacting with tailored products and platforms that help organisations save time and money while also assisting people in their decision-making.

We now have the chance as a healthcare industry to pause, take a deep breath, and focus on the future of our business.

While the employee benefits landscape is always changing, the industry's messaging to the market has stayed largely constant. The cost of healthcare is increasing. The size of emergency savings accounts is deteriorating. Employees are taking on more responsibility and risk. We can assist with items.

A group family health insurance plan was one possibility. However, with such a diverse set of employee requirements - including varying ages and medical conditions - a family group health insurance policy was a viable option for iSource.

Furthermore, CEO Sivakumar Sadayappan wants to address complete group health insurance for the extended family that would cover all of his employee’s needs.

While these reasons are legitimate, the iSource eventually focus on futuristic approaches on employee benefits. So, as an industry, how do we successfully explain the value of our goods while also assisting employees in achieving long-term financial/ health security?

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The answer is simple. It’s time to tell a new story.

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Let's forget about premiums, terms, and disclosures for a moment and focus on what these products were designed to do: help employees meet monthly costs in the event of a sickness or injury, allowing them to have a secure life in the organization they work.

Employees in the next generation demand coverage options that help them achieve a better work-life balance, improve their overall quality of life, and protect their financial future. Employers will find that a well-designed benefits package can help them recruit and retain top personnel in the fight for qualified employees.?