It’s Time to Take LinkedIn Seriously in 2025

The Rules Have Changed. Are You Ready to Adapt?

It is the end of 2024. How did that happen? This is the final edition of "Grow on LinkedIn for Free" this year, and before we dive in, let me ask: how have these newsletters been for you? Useful, I hope? I'd love to hear from you, drop me a message!

Now, I need you to sit up and really hear this: traditional marketing is not working anymore. The rules have changed.

If you are still clinging to cold calls or generic email blasts, you are not just wasting time. You are throwing money away (and let us be honest, spending WAY more than you need to win new clients).

Over the last 20 years, I have watched businesses pour cash into strategies that do not deliver. That is why I am so passionate about what I do and why I am shouting from the rooftops about how to grow your business with LinkedIn’s free tools.

?? No spammy DMs.

??No cold outreach.

And it is working.

This year, I had the pleasure of working with University of Portsmouth on a project that left no room for doubt. Here is the reality:

?? LinkedIn is THE platform for B2B. Over 80% of marketers agree it delivers the best results for organic content.

?? Cold calling? Dead. People do not trust strangers calling uninvited.

?? Personal branding? Non-negotiable. It is how people connect, trust, and buy.

This is not a trend. It is the new standard. And 2025 is your chance to get ahead or risk falling behind.

If you are reading this thinking, “She is right, but I don't even know where to start” then this is where I come in.

Book me to come and run my LinkedIn for Business Masterclasses that will change the game for your team.

In just three hours, we will cover everything you need to:

?? Stand out and build your presence on LinkedIn.

?? Turn visibility into real, tangible leads.

?? Ditch outdated, expensive tactics for strategies that actually work (and save you money!).

This is not just me talking. Here is what Simon Ingram , MD at Mountjoy , had to say after I ran this session for his team:

"If you want to know anything about LinkedIn for lead generation, brand awareness, or PR, Jodie is the person to call. Her workshops are clear, engaging, and packed with actionable advice. I cannot recommend her enough."

This is your chance to build a LinkedIn strategy that works while everyone else is still stuck playing catch-up.

Are you ready to make 2025 the year your business thrives? Drop me a message, and let us get started!

?? [email protected]

I have one last meeting this afternoon, and then I am switching off to rest and recharge until January. But do not think I am slowing down come the new year! I have so many exciting things lined up, and I cannot wait to share them with you.

Wishing you a Merry Christmas and a happy, thriving 2025! ??

P.S. If you are a freelancer or a one-person business, why are you not in my LinkedIn Revolution Community yet? It is still just ￡20 to join us, and this is the place to be if you are ready to grow with LinkedIn. Click here to find out more: The LinkedIn Revolution Community

Talk soon, Jodie ??

?? Something to help you get started in January either way