It’s Time to Stop Selling and Start Focusing on Making Rain
Rainmaking’ is a metaphor for bringing in new business and making more money.?
It's the highest form of business development.?
Selling intangibles is hard work.?
?It’s built on reputation, relationships and trust. It’s quite different from selling a car, which is based on features, benefits and price.?
?Most professionals are technically well-trained to be accountants, lawyers, insurance brokers or engineers.?
?Unfortunately,?they are seldom taught how to sell their services. ?
?Every business requires new clients for its long-term growth and survival. This responsibility often falls on a small number of people.?
?In today’s highly competitive market, professionals are required to be technically sound and to be able to generate, develop and retain profitable clients.
?The ability to generate new business in an important skill if you are looking for promotion. If you run your own business development it’s absolutely critical.?
Clifton Warren is the principal of Clifton Warren Consulting a leading consulting firm in Australia that provides growth solutions for financial services business to help them attract, develop and retain their ideal clients.
Clifton Warren is the author five books on selling financial services.? His newsletter and podcast have a global following of professionals.
He works with financial services businesses – in life, general, risk management, wealth advisory, workers compensation, accounting and finance, across Australia, New Zealand, USA and Asia.
He is a featured speaker at conferences and a regular contributor to industry journals.
He can be contact at [email protected]?