It's time to revolutionize wedges.

It's not often that a golf club innovation comes along that simply blows away the status quo in one category or another. This is a pretty traditional game and for the entire middle of the 20th century, you can count them on one hand -- sequentially- numbered iron sets, steel shafts and wound golf balls, for the most part. But then we began to see the pace of innovation pick up in the 1970s and 80s, and accelerate through the early 21st century.

In my 60+ years of golf and 40 in the equipment industry, I would rank those rare innovations that drove a quantum shift in a category as follows:

• In putters, the original Ping Anser and Odyssey, with a nod to the evolution to CNC-milled production by Tad Moore, Scotty Cameron, Bettinardi and others. Maybe I have to include the very high MOI "spaceship" designs of late.
• The driver category disrupters would include the original TaylorMade Tour Preferred/Pittsburgh Persimmon, Big Bertha of course, then its ever-larger offspring in drivers. 
• The Adams Tight Lies redefined fairway wood performance and led to the advent of hybrids, also an Adams innovation. 
• In irons, you have to credit Karsten Solheim again for the Ping Eye, a radical departure from forged blades which has led to a constant stream of "one-upmanship" by all brands to build ever longer, stronger irons.
• Shafts saw the ill-fated introduction of fiberglass and aluminum, but carbon composite (graphite) showed its staying power; it has completely taken over the driver/fairway market and continues to make inroads into the irons category.
• Golf balls were overhauled by Faultless and Spalding for pioneering away from rubber band wound cores, and that evolution was made complete when Titleist abandoned that old process for good with the Pro V1.
• Even the spikes on our shoes experienced a total disruption by SoftSpikes, and all other followed. Many young golfers have never heard that familiar sound of metal spikes on concrete as we suited up and made our way to the course or range.

What has always struck me is why wedges have never experienced this kind of technological upheaval or disruption. You can examine wedges from as far back as the 1950s and see that they bear remarkable resemblance to what is being introduced by all major brands for 2020. Yes, there have been small advancements in how faces and grooves are CNC-milled to exacting tolerance, and the industry has created a practically endless number of variations of sole grinds and bounce options.

But the core performance of any golf club boils down to how the mass is distributed around the clubhead. In that regard, you could strip the graphics off most all wedges on the market today and only a serious gear-head could tell them apart . . . and few could differentiate a wedge from the 1950s to the 1970s to the 1990s to now if all the graphics and chrome were stripped away.

Well, all that may be about to change with the introduction of the new Edison Forged wedges from Edison Golf Company. This design represents a huge departure from the way wedges have traditionally been shaped, because I was seeking dramatic improvements in wedge performance for all recreational golfers. I set my goals based on my analysis of over 50,000 golfer online wedge fitting interviews and hundreds of one-on-one interactions with recreational players.

Very simply, this radical departure from traditional 'tour design' wedges delivers remarkably improved performance which will benefit nearly 100% of golfers of any skill level:

• Penetrating trajectories that are 2-4 degrees lower, so you get better control of all your shots and a few more yards of distance.
• Full swing spin that can be as much as double that of the leading 'tour design' wedges.
• Most importantly for improved short range performance, however, is the forgiveness and accuracy that delivers a long/short dispersion pattern that is less than half the size of that of the leading 'tour design' wedges. In essence, you can just hit them somewhere around the face and you get as close to the same distance, spin and trajectory as can be achieved. On high face misses . . . those that just kill your distance . . . the Edison Forged wedges put the ball 31 feet closer to the hole than the leading 'tour design' wedges.

The entire story . . . and it is a big one . . . is on www.EdisonWedges.com, which includes documented proof of performance revealed by independent robotic testing. This is my best work ever in my nearly 40 years of golf club design, and Edison Golf guarantees every purchase will deliver a better scoring range game for any golfer.