It's time for marketers to take control

Hello,

It's not always easy being a marketer, especially as what we do isn't an exact science so our professional expertise often ends up being challenged. Plus,?we're not seen as?the core of the business so when times get tough or there's an economic wobble,?we're often the first ones whose roles are?put at risk.

This is why it's important that more marketers, like you,?take control. And that's?not just of your career but also taking charge of?finding and owning?your voice and opinions.??

So really it boils down to asking "What do you want to be known for? Do, hit reply and let me know."?Knowing this?will help you in the short-term and also help guide your future choices?in the mid-long term.?

This month, I'm launching new services including some specifically designed to help marketers like you. My practical,?low-cost,?marketing masterclasses?will be a one-hour?online deep dive on a particular topic - the first one happening in October - is on idea generation,?giving you tools and?techniques to?find your voice.? DM me if you want to know more once it's live to sign up.?

Here's to an energised September,

The case for B2B content marketing

Stacey Meadwell and I went live talking about building the case for content marketing.? Watch the discussion here .?

We'll go live again on Fri 22 Sept talking about getting the most out of LinkedIn.?

News bits

Company loyalty is out – touting yourself is in

Know the Score: How to Boost Your LinkedIn Social Selling Index

Architects face ‘constant undercutting’ and competition from non-architects

Marketers face up to their lack of environmental knowledge

Podcasty things

Dominating the world of social media

An interview with Grace Andrews ,?Steven?Bartlett/Diary of a CEO's Head of content giving really sensible advice on using social media. Well worth a listen.

Copywriting to win ridiculously good projects

Listen to this brilliant interview with architectural copywriter?Nikita Morell? talking about winning?clients with amazing copy.?

Future speaky bits

Future Fest by?Architizer

I'm speaking on architectural storytelling at this?three-day online conference?on Sept 27 - Sign up here.

Lighthouse Social Summit 2023

I'll be joining a panel on B2B social media on Sept 28 . It's free to attend.?

Thanks for reading this newsletter

I love creating and sharing my thoughts so thanks for reading.

I'm Ayo, a built environment marketing expert who creates banging content, strategy, speaking and training for firms who want to make an impact.

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