It's Time To Get Your Customer Data Strategy Up To Speed

"If you fail to plan, you are planning to fail."

(This ???? pearl of wisdom is courtesy of founding father Benjamin Franklin.)

Let's face it.

Customer data platforms (CDP's) are critical for creating a unified consumer experience on all channels.?

But first . . .?

Brands need to plan an agile customer data strategy to select the best CDP and maximize their efforts.?

The best way to determine how to use your data is to meet with representatives from every department. Together, you can identify how to best leverage the information company-wide.?

And if your team is already on track with data strategy, kudos. But if you need help, I'm here for you.

In the meantime, here are three tips to get your customer data strategy up to speed:

1. Set specific goals for your customer data, like improving customer support or planning campaigns.
2. Prioritize phases of implementation based on your customer data goals for each use case and set KPIs to measure success at every stage.?
3. Identify potential technical or communication issues. And then proactively resolve them to make the transition as smooth as possible.?

As you can see, a customer data strategy is a must-have for successful CDP implementation. (So, don't skip this process.)

While we're already talking CDPs

Did you know the data from CDPs can help optimize customer journeys by enabling teams to:

→ Send personalized messages across all engagement channels to offer ultimate customer service.

→ Boost the return on ad spend (ROAS) by identifying high-intent customers using predictive modeling.

→ Optimize omnichannel experiences for customers with real-time behavior-based responsiveness.?

→ Provide teams with the latest user insights and dynamic segments to develop new products or strategic campaigns.?

The bottom line is customer journeys have evolved. As a result, today's consumers can engage with brands on their own terms.?And companies that ditch data silos and shift to unified customer data can serve shoppers in various game-changing ways.