It’s Time To Get Your Business On Amazon

If you have a retail business then you have probably suffered a great deal due to the coronavirus pandemic. The world is slowly reopening for business, but this is going to happen very gradually because the threat of the virus is everywhere and all countries want to avoid the dreaded “second wave”.

One company that has thrived throughout the Covid-19 pandemic is Amazon. Their sales are through the roof and showing no signs of declining. Amazon are the largest online retailer and even pre-pandemic were performing extremely well in terms of sales.

There was a time when people were reluctant to make online purchases. But this has passed and now online retail is booming and will continue to do so even after the pandemic. So it makes a lot of sense to get your business on Amazon so that you can benefit from increased sales.

The Benefits of getting your Business on Amazon

Amazon allows third party sellers to use their platform. There are thousands of third party sellers taking advantage of this right now. In fact if you were to combine all of the sales made by these businesses it would be more than 50% of the total sales that Amazon makes. So if you do not currently have your business on Amazon then you should strongly consider this.

Here are the major benefits of having your business on Amazon:

Huge Customer Base

There is a massive in-built customer base with Amazon. Each day, millions of people make purchases online through Amazon. If you set up your own e-commerce store you could never generate this amount of visitor traffic (certainly not in the beginning).

Whatever business you are in their will be customers looking for what you have to offer on Amazon. Think about the additional sales and profits that you can make from this especially during the current pandemic and economic uncertainty.

If you do it right, you can attract a whole host of new customers to your business using the power of the Amazon platform. As you know, it can be very expensive to find new customers going it alone. So invest in getting your Amazon strategy right instead and you will gain much more in the long term.

People Trust Amazon

To make consistent sales online the customers need to trust your brand. Everyone knows Amazon and trusts them. Even if your brand is well known it is unlikely to eclipse Amazon. Amazon has been around almost as long as the Internet so it has an enormous amount of trust. This is good for you as you can leverage this trust to benefit your business.

Most people do not think twice about making purchases through Amazon. They know that they will certainly receive their purchases and if there are any problems then Amazon will deal with these professionally. 

No Technical Setup required

If you wanted to setup your own e-commerce store then you need to prepare yourself for some major headaches on the technical front. Getting everything working properly can be a major challenge.

There are no such challenges when you add your business to Amazon. They have taken care of all of the technical issues and have a proven platform that works really well. You will need a computer and access to the Internet of course, and be familiar with the web. This means that you can spend most of your time concentrating on selling more of your products.

Getting it right with Amazon is not easy

Selling on Amazon is a tantalising opportunity for businesses. You will be able to attract customers that you would have never found yourself, and Amazon takes care of all of the fulfillment and customer service.

But there are a number of challenges that you will need to overcome to make a success of your migration to Amazon. It is likely that you will face some compliance issues, and these can take between 2 to 6 weeks to resolve depending on local government requirements etc.

Creating new listings that will convert visitors into customers is an art. If you get this wrong then you will make little to no sales. You should make an investment in launching your products on Amazon properly, and this can take 2 to 6 weeks per product depending on what you are offering.

Unfortunately, a lot of businesses have tried to migrate to Amazon and failed. They did not set things up correctly and the results were not what they were expecting. You do not have to experience the same disappointment. 

At ebooster we have a lot of experience in successfully getting businesses on Amazon so that they can increase their sales and profits. No matter which Amazon category you want to migrate to we can help. Here are some of the things that we can do for you:

• Move your brand onto Amazon the right way
• Open and setup your Amazon accounts for you correctly
• Mange your Amazon accounts on your behalf
• Provide occasional advisory services to support your teams to run your own Amazon accounts
• Prepare and create the best listings for your products

At ebooster we have a lot of experience of the challenges that most businesses face when they want to migrate to Amazon. We have the experience and knowhow to overcome these challenges and optimise your listings. eBooster also has a great deal of Brexit experience so we can provide advice and assistance for selling into different European markets too.

Right now ebooster are assisting a ￡20 million fashion company sell their products on Amazon. We can help you too. Contact us here now for a free, no obligation discussion on how we can help your business take advantage of the Amazon platform.