It’s Time For Charities To Step Up!

How to create a meaningful connection with your supporters

Philanthropy, or basic charity, is by no means a new concept. It’s been around forever. The intention is always the same – to try to do good, help someone or attempt to fix the world’s problems. Nothing new there.

Over the years, the relationship between benefactor and beneficiary has remained largely elusive, disconnected. Charities have tried to connect with their communities through periodic marketing campaigns, with stilted success intensified only during focused fundraising periods. But the flow is far from constant and mindful staying power is the greatest challenge.

What if you didn’t have to keep reminding people about your Cause. What if choosing a Cause to support created a lifelong connection between benefactor and beneficiary with rewards in equal parts?

Imagine Foundation (IF) is breaking with conformity and tackling traditional methods of fundraising head-on, taking the concept of ‘crowdfunding’ to the next level.

What makes Imagine Foundation different is that it allows mindful individuals to donate their unused loyalty or rewards points or even cash – directly to the Causes of their choice and to follow the journey of their donation.

Gone are the days when charities could hold on to their supporters and their dollars by throwing them a toaster, a magazine subscription or coffee machine. Ironically, in an age of screen-to-screen connectivity, GenY wants real, actual ongoing connections with the Causes it is passionate about. . Ignore this and the ‘Google generation’ may just pass your Cause by.

At the same time, IF allows Charities to propel their Causes to the forefront of social awareness, creating a sense of community and social reciprocity and in so doing, nurture relationships with their supporters.

It’s a win-win scenario.

Choose where your money goes, establish a relationship with the Cause of your choice and see the results of your contribution while Charities see an increase in supporter numbers and create real connections with their communities.

IF’s model equally presents a unique opportunity for Corporates to use fundraising as a tool to retain and engage customers and employees and in turn build their social responsibility profiles, ultimately leading to increased profits.

It really is time for Charities to step up.

For more information, go to www.imagineif.net.au