It's time to change your bait!
Sometimes we get caught up in the headlines, and then make assumptions about issues we don’t always understand. In many cases without merit, our perceptions become our realities.
Our border with Mexico is headline material most every day, with the left and right taking opposing positions. Yet, both sides exclaim that what is going on at the border is a problem than needs to be changed immediately.
The one view that is not up for debate and cannot be disavowed is this: The border is a huge economic engine, and getting bigger every day. And savvy American businesses from Brownsville to San Diego are benefiting.
Border crossing statistics for Q3-18 are now available on the government websites and what do they show? Stop me if you’ve heard this before...
Northbound border crossings (those entering the U.S. from Mexico) continue to increase!
Q3-17 = 44,607,656
Q3-18 = 45,392,200, an increase of 784,544 over Q3-17.
These are perfectly legal entries. Some involve the daily work commute. A smaller percentage is made up of Americans returning to the U.S. And still, the largest percentage by far, are residents of Mexico coming to the U.S. to do their shopping.
Like the Energizer Bunny, shoppers living in Mexico keep going and going…to the United States.
When the fish aren’t biting, we change bait. Consider a slight alteration to your current media plan to include media in Mexico…Radio, TV, Out of Home, Print, Digital.
If you would like to learn how simple, easy and inexpensive it is to impact the consumers behind more than $20 Billion in retail sales, just give us a call!