It’s Time to Build a Mobile Strategy for Your Retail Chain
Trident Information Systems
Microsoft Gold Partner for D365 Business Central(NAV), D365 F&O (AX), Azure, Power BI, M365 - LS Retail Diamond Partner
How many of your consumers use their mobile devices to shop? According to eMarketer estimates, worldwide mobile commerce sales are worth more than US$3.5 trillion yearly, it’s probably more than you think. According to Oberlo, around three out of every four internet sales are made using a mobile device. So, are you making an effort to secure a share of the mobile market? You can use the latest?eCommerce Website Software?to help you create foolproof strategies??
The numbers truly speak for themselves when it comes to determining the return on investment of a mobile retail strategy. McKinsey estimates that multichannel shoppers make purchases 70% more frequently and spend one-third more than those who only shop in physical locations. Did you guess why? Convenience! You can provide this convenience to your customers only if you employ the latest?Software for eCommerce Website.??
How can you ensure that your mobile strategy benefits both your company and your clients? When we think about mobile nowadays, we don’t just mean having a mobile app or a website that is optimized for mobile devices. Ensure that your consumers can get whatever they require from any location by making the experience as connected and convenient as you can. This would include:??
New smartphone features like augmented reality and beacons will make shopping more immersive and fun.?LS Retail eCommerce Website Software?allows AI and machine learning and all the required features to keep you ahead of the competition.??
In this article, we’ve outlined five ways that merchants can create a mobile retail strategy that connects customers at every stage of the purchasing process and scales with their business:?
Understand Your Customer’s Habits??
Many IT initiatives fall short because the demands and expectations of the customers are overlooked or lost on the way. With so many options for tactics and technology, it’s shockingly simple for merchants to make the incorrect investment and pay the price. Consider where the value is, what your customers’ priorities are, and how the new technology fits into your omnichannel strategy before rushing to create an overnight mobile service. You can easily get accurate insights with?Business Intelligence?technology. LS Retail?eCommerce Website Software?provides one of the most robust?BI technologies,?known as?Power BI.??
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Pay Attention to the Customer Experience?
In terms of mobile retail, a positive user experience entails a website loading instantly upon touch, simple access to all the needed information, and a completely linked and personalized buying experience. Getting it corrected is worthwhile. According to Think with Google, shoppers are 62% less likely to make a purchase from you in the future if they have a bad experience with your mobile app. You can ensure this with?ERP?Software for Retail?like?LS Central?eCommerce Website Software.??
Keep a Keen Eye on Your Competition??
Making a mistake here is simple. When you observe another retailer launching a brand-new service on social media, you scramble to provide a comparable service. However, copying your rivals doesn’t necessarily translate into success. Research is essential before doing anything new, and thorough research includes looking at your clients as well as your business and competition. What are they seeking? What do they plan to value? Make sure you are backed up by?eCommerce Website Software?to not just give you the insights you need but to reinforce you with all the necessary features to beat your competition.?
If you are looking forward to implementing?eCommerce Website Software?in your retail store, we recommend?LS Central.?It is an extension to?Microsoft Dynamics 365. Hence, it is hosted by and on?Microsoft Azure Cloud. Therefore, guaranteeing bank-level security.?Contact Trident Information Systems?for further information. We are?Microsoft Dynamics 365 Gold Implementation Partner?and?LS Central Diamond Partner.??