It’s Time to Address the Real Risks

It’s Time to Address the Real Risks

What kinds of risk does your community face? I bet your first thought went to assessing the likelihood of a flood, a fire, or a tornado hitting your community. Those disasters certainly do get our attention, but the greatest risks our communities face are often ignored. I also bet when you thought about the risk associated with those events you thought almost exclusively about the likelihood of them occurring. The process of measuring and mitigating risk should include more than simply calculating the odds one of them will occur. To properly calculate risk, you must also factor in the damage caused by the event.

For instance, let’s consider the risk associated with your vehicle breaking down. If you own a vehicle prone to breakdowns, the likelihood of a breakdown may be high; however, that alone doesn’t measure the risk associated with a breakdown. The consequences must also form part of your risk evaluation. If the weather is warm and you typically aren’t too far from home, the consequences of breaking down may merely be a nice walk. That’s not a particularly risky situation. However, if you live in a very cold climate and drive long distances, the risk is much higher, since a vehicle breakdown in freezing weather a long way from home could mean the difference between life and death.

Say the word “terrorism” these days and people look afraid. Threat of terrorism is used to successfully drive all sorts of agendas, but where does terrorism rank in the profile of risks? You are 35,000 times more likely to die of heart disease than die in a terrorist attack. You are 20,000 times more likely to die from being fat than to die in a terrorist attack. You are almost 5,000 times more likely to die from drinking alcohol than die from a terrorist attack.

The point here is not to belittle the threat potential of terrorism, but to merely point out that we often spend a lot more time focusing on sensational but rare risks, rather than those risks which are much more likely and equally deadly. The same applies to the threats faced by communities. The greatest risks our communities face are being ignored because they are not attention grabbing and because they require real effort to fix, yet the likelihood of them occurring and the consequences that would result can mean the end of a community.

It is so easy to invest community dollars in a new recreation center. People want more services. They have higher expectations of what will be provided in the community in which they live. A large new building full of new amenities sends a message that the community is doing well, it is growing, and it is prosperous. It can attract new businesses and families, and it can attract investment. I am fully in support of provocative investments such as those. However, too many communities are ignoring their underground infrastructure, which can put the community in great peril.

It is easy to ignore what is underground. It is out of sight and out of the public’s mind. In fact, I bet most of the public these days have little idea how water gets to them, and where the sewage goes. Servicing that infrastructure gets civic leaders few points with the public, and can often garner a lot of headaches as the public complains about the major road construction needed to fix the plumbing underneath. The water, both the quality and the quantity, is critical to the survival of our community. We don’t need to search hard to find communities that have suffered severe, life threatening consequences from neglecting their unseen infrastructure.

There are many risks right before our eyes. Is your community one whose economy is based on one major employer or industry? Have you considered the risk to your community of not trying to diversify or grow your economy? It might seem like a daunting task, but isn’t it worth trying something? Is your community considering the enormous impacts technology will have on your community and how you can not only prepare for it, but take advantage of it? There are so many risks that our communities face, which are going completely unaddressed, because they don’t make headlines and they aren’t easy to deal with. However, not addressing them puts your community at risk. It’s time to address those risks head on.

We know it is hard to decide what risks to address first. It is hard to quantify the likelihood and consequences of an event, and make those tough choices about what to do. It becomes so complex and challenging that it feels impossible to communicate those critical decisions to the public. The success, indeed the very survival, of your community requires an honest risk assessment. It is important to ensure choices and decisions benefit the community in the long run, not just the next political run.

Carla Howatt

Communication Professional, Author and Community Cheerleader

7 å¹´

This is an ongoing issue and something administrations and politicians struggle with all the time. In our community, we invested a few million dollars to upgrade the infrastructure of our corporate 'business' - IT, finance, HR etc. It had been left way too long and left us vulnerable because no one had wanted to invest that kind of money on something the public might not see as worthwhile. I'm afraid it is a case of the sexy bird gets the worm and the unseen day-to-day workings of a community are just not sexy.

赞
回复
Heather Tait

Lamont County Subdivision and Development Appeal Board at Lamont County

7 å¹´

In the public eye, I've experienced the issue of our underground infrastructure i.e. 'out of sight' and therefore 'out of mind.' Our underground has been completely upgraded (sewer & water, lift stations) we have one more street and it's complete Unfortunately, this is an 'unseen' upgrade one of which ensures our viability for the future. One won't ever be the receiver of 'points' with underground upgrades. My question is, what is the best approach to providing this essential information to the public? Thank you for broaching this subject.

要查看或添加评论,请登录

Doug Griffiths, MBA的更多文章

  • Your Welcoming Little Lie

    Your Welcoming Little Lie

    If I were to visit your community, attend a town hall meeting of average folks, and pose the question, “Is your…

    6 条评论
  • Driving – Community Changes

    Driving – Community Changes

    A lot of folks think autonomous vehicles are far from dominating our highways. However, the average of estimates…

  • Re-Thinking Downtown

    Re-Thinking Downtown

    Communities across North America are looking for ways to make their communities prosperous again. Most are focused on…

    9 条评论
  • Real Succession Planning

    Real Succession Planning

    Succession planning is critical to a community’s future, and by community I don’t simply mean a town. I mean any group…

  • Your Community Housing Issue

    Your Community Housing Issue

    I try to get out into the woods at least once a year for a few days to regroup and get grounded. I take nothing with me…

    2 条评论
  • The Youth Are YOUR Future

    The Youth Are YOUR Future

    So many communities and businesses know how important it is to attract and retain youth to be successful, yet so few…

  • It's a Matter of Choices

    It's a Matter of Choices

    I am not sure if this problem is about people not knowing what they want, or about simply not being willing to make a…

    4 条评论
  • Communities Are People Too

    Communities Are People Too

    Humans are interesting and diverse creatures with all sorts of challenges, problems, and issues. We struggle to…

    2 条评论
  • Dealing with The Destructors

    Dealing with The Destructors

    I have thought a lot about whether to write this column or not. I wrote it anyway, because I needed to write my…

    8 条评论
  • Two Sins of Economic Development Plans

    Two Sins of Economic Development Plans

    There are many mistakes a community can make working on a local economic development strategy, but there are two things…

    11 条评论

社区洞察

其他会员也浏览了