It’s a Split-Second World. Get to Know the Micro-Moments that Drive Today’s Conversions

Have you met Micro-Moments? These “I want to know,” “I want to go,” “I want to do,” and “I want to buy” moments represent the fleeting but fundamental opportunities to meet a consumer when they’re poised to make a purchasing decision.

Today, we’re providing a quick rundown, along with links to our detailed series we’ve shared over the past several weeks here on LinkedIn.

1. The “I Want to Know” Moment

Seize attention at the beginning of the decision making process by being there at the “I Want to Know” micro moment. Opportunities abound: product reviews, comparing services, or riding trends, but will you be there with the right style of content and an offer that’s on target?

Learn more about it here: KNOW ??? Capturing Curiosity in “I Want to Know” Moments

2. The “I Want to Go” Moment

Are you ready to meet consumers where they are, right at the moment they’re searching for products or services nearby?

Find out how to leverage location-driven opportunities with the “I Want to Go” moment: ?Location and Info Accessibility in “I Want to Go” Moments ???

3. The “I Want to Do” Moment

What can you do to engage consumers who are eager to take action and learn something new?

Is your brand ready to gain traction in the “I Want to Do” moment?: Guiding Action in “I Want to Do” Moments ???

4. The “I Want to Buy” Moment

How will you ensure that consumers are ready to make a purchase when they’re primed for action?

Discover how to streamline the “I Want to Buy” moment to boost conversions: Driving Conversions in “I Want to Buy” Moments ??

In each of these moments, Centerfield has developed systems and technologies to help clients supercharge their customer acquisition. Take a look at each type and get inspired to install a few of these game-changing methods for yourself and your business.

About Centerfield: Centerfield activates and supercharges customer acquisition for many of the world's leading brands. Powered by its proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B organizations. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 200 million in-market shoppers annually. Headquartered in Los Angeles's Silicon Beach, Centerfield has offices in Boston, London, and Jamaica.