It's so grammable! #lifeatcastor

What's our challenge?

To create and grow Castor's social presence and make our company mission, culture and values visible and top-of-mind.

What's our 'big-hairy-audacious' goal?

To grow a wider network of folks who become connected with our purpose driven culture, share our mission for faster, smarter medical research and build a conscious desire to be our next Castorian.

But..how does it all work? And what makes it real?

Don't worry - it's gonna be one cost effective and real life ride! There's no expensive, glossy, shiny, sparkly agency or bot behind this one! We're going to get things done with our own version of 'Employee Takeover' through ‘Instagrammer of the Week’.

Tell me more, tell me more, did you get very far?!

Every week, one Castorian can volunteer themselves via our confluence sign-up sheet to manage the #lifeatcastor Instagram account, and tell their visual story throughout the week.

"Want a cheeky bonus point? Post 3x or more in your takeover week and get the highest engagement rate by the end of the quarter - you've bagged yourself a special prize!"

I simply NEED to follow this!

We've only just kicked things off, but you can keep up to date with all the dedication and fun right here: