Its a shame your not going to grammer's party
Olympia Lambert
![Olympia Lambert]()
Olympia Lambert
Successful marketing is not about meeting your client's goals, but exceeding them.
Buried amongst today's inundation of maple syrup-dripped strawberry flapjack posts-- thanks to IHOP's free stack celebration of #NationalPancakeDay-- and the far more timely #InternationalWomensDay, is the woefully overlooked #NationalProofreadingDay.
As a former 7-year Broadcast Coordinator of Closed Captioning at WGBH Boston, I experience a deep pain in my very soul with the continued throttling of the English language I see on a daily basis.
So I implore everyone - for just one day a year - know the difference between the following worst offenders:
- Your dog vs. You're so funny
- It's going to rain this afternoon vs. The frog seems to love its tiny bowtie (*Insert guffaw for above visual of said frog wearing tiny bowtie)
- Their dinner party vs. There's the remote control! vs. They're going to leave soon to meet us there at their restaurant.
Consultant
9 年Aww Olympia Lambert, you just reminded me of my good friend and ABC Anchorman, Peter Jennings... Miss him... As I say on my profile, "My senior year at Miami I had a Journalism Class with Sam Bornstein... He had been Editor of the Boston Herald when it was one of the few newspapers to win the Pulitzer Prize in Photography two years in a row. One assignment was to critique a national news person. I chose Peter Jennings - to see if I could find ANY faults with what he did. As he was introducing the first story he said, "Now here with the fuller story, Here's..." He used the same lead for every story. I went to class the next day, and said that Peter's English was terrible - and at first Sam laughed. When I explained why - "Fuller, there is no such word because Full is Full", he agreed and ordered me, "to write Peter and tell him." A few days later, I got a call from Peter. At first I thought it was a classmate playing a joke, but then he read my letter back to me. He sounded angry, but he said, "You are absolutely right. I have been doing it the same way for a long time, and no one ever said anything." I laughed and said, "But you can't fire me." He said, "I would not have fired them. I would have appreciated it - as I appreciate what you have done for me." We brainstormed several hours on the phone... He first wondered about, "Now with more complete details, here's..." I said, "No, Complete is Complete - there is nothing more complete." We laughed, He cursed himself for having this problem, but we solved it. I went to class the next day and told everyone what happened. That night, Mr. Bornstein's entire class watched the show, to see what effect I had. Peter's first lead-in went something like this, "Now here with the fuller, er um, more complete, (shook his head), Now here with more, here's..." By the second night after all that he went with, "Now with more on the story, here's...", "Now with complete details, here's...", "Now with the complete story, here's..." Peter and I became good friends after that, meeting for quick visits in NYC when I was there for auctions... Miss Him, He was The Best!!!l"