It's Not Really About Poutine...

It's a funny thing to say with over 700 mouth-watering and deliciously unique poutines from over 1,000 locations across Canada - but La Poutine Week is not just about poutine.

Don't get me wrong. We created La Poutine Week to celebrate one of our favourite dishes. But over time, it's become a lot more than just that.

Over the week, we received dozens of messages from restaurant owners from all over the country expressing their excitement and gratitude for what we could offer them through our platform. Some of them having record sales during our week, despite Covid restrictions.

It goes beyond sales and brand awareness. It's an opportunity to create excitement for small business restaurant owners and their staff. It's also an opportunity for people to have "guilt-free" fun that puts them in the moment. Looking over the 10s of thousands of photos online - it was all smiles and excitement.

Our continuing partnership with ANEB also helped bring awareness around an important cause close to our hearts. Canadians are struggling with eating disorders at an alarming and growing rate. We facilitate help by getting participating restaurants to donate at least 1$ towards every dish sold to the cause, ultimately paid by generous restaurant-goers.

• We had over 700 restaurants with over 1000 locations participate this year in Canada.
• Our user traffic grew over 100% from last year, gathering more participants than both our festivals combined in previous years.
• Over 600 media stories across Canada and beyond mentioned our festival collecting over 53 million impressions in a week!

But what excites me the most is that we accomplished our goal to help restaurants, encourage the local community, and bring joy to people.

So, without pretension, La Poutine Week is a community festival.

Our partners Saputo and SkipTheDishes helped make this possible by covering the restaurant fees required to create, operate and promote our festival.