It’s that paradox: if everyone’s rich, no one really is. Same with personal branding.

You know that feeling when you stumble upon something amazing, keep it lowkey, and suddenly everyone catches on, and it’s not unique anymore?

Personal branding is exactly that.

It’s that edge between standing out and just being more noise.

Right now, it's still the quiet before the storm.

Think about Canva. In the early days, barely anyone used it.

A few people with the eye for sleek design caught on, while everyone else was still fumbling around with clunky programs.

Then, seemingly overnight, Canva became the norm. Those early adopters had the edge, while everyone else was left blending into the background.

Or take Liquid Death water.

It started out niche, almost a novelty: a can of water that poked fun at bottled water culture.

People loved it because it was different. Now, you see it everywhere, and that quirky edge is sort of… lost.

Same with Allbirds.

They used to be this insider’s secret—a kind of cool-kid club shoe. But now, when everyone on the street has them, the whole "different" vibe just isn’t there anymore.

And personal branding is on this same track.

A few people are catching on, posting strategically, building how they’re seen online, setting the stage with every post they share.

But give it a year or two, and everyone will be in on it.

By then, just having a personal brand won’t set you apart; it’ll be a question of when you started.

Crypto went through this, too.

At first, only a handful of people knew what Bitcoin was, let alone bought it. Those early adopters made fortunes, while everyone else jumped in after the hype hit—when prices were high, risks were higher, and the bubble finally burst, leaving plenty of people broke.

Personal branding is following the same path.

Right now, a select few are putting in the work, positioning themselves as the go-to voices in their field.

Fast-forward, and when everyone starts shouting, “Look at me! I’m an expert!” the space will already be crowded. When everyone’s “rich” in skills, nobody stands out. White noise.

It’s that paradox: if everyone’s rich, no one really is. Same with being poor. And if everyone’s gone?

Well, philosophically, that’s all just one big shrug.

But here we are, driven by purpose, family, success, maybe happiness or love—and yeah, money.

If you’re in the game to get ahead, this is the time to start, while everyone else is still sleeping on it.

The early adopters are defining this space.

The rest?

Just part of the crowd.

Book your discovery call now(to discover your unique voice): www.calendly.com/bhaviksarkhedi

If You Want to Stand Out on LinkedIn, Start Building Your Brand Now—Before It’s Just Noise.