It's Official - This week in social media 3 June 2019
Dionne Lew
Strategic advisor, professional speaker, author, media commentator - strategic communications, social media
Your weekly summary of official social media news from Facebook, Twitter, LinkedIn, Instagram and Google.
You can listen to or read this post.
There’s no official news from Facebook, LinkedIn or Instagram since last week.
Twitter launched two special emojis #EP2019 and #EUelections2019 for the recent EU elections, aiming to drive engagement across all official EU languages.
From Thursday to Sunday, when voters went to the polls, there were 2.1 million tweets using #EP2019, #EUelections2019 and #ThisTimeImVoting. Voter turnout was way up.
Overall, since the campaign began in February, there have been 6.2 million election-related tweets, a 273% increase in volume on the previous EU elections. Twitter was the conversational platform of choice.
Engagement was also extremely high for the #TellEurope Eurovision debate, with 2.5m views on Twitter’s livestream of the event from the Parliament’s @Europarl_EN account.
To help protect these online conversations, Twitter took a number of proactive steps including establishing an elections integrity team to monitor trends and behaviours; rolling out a new tool to allow people to report deliberately misleading election-related content; and launching a political campaign ads policy to provide more insight into electioneering ads.
It’s all about maps for Google with Google Maps now not only directing you to restaurants but highlighting the most popular items on the menu too.
To use the added function pull up a restaurant on Google Maps to find its popular dishes in the overview tab. In the menu tab you can scroll through the most-talked about meals and tap on a popular dish to explore reviews and photos. In a country where you can’t read the language, maps will also translate the reviews for you too.