It's never too late to work on your personal brand!

Welcome once again to my One Minute Personal Branding, my bi-weekly newsletter packed with advice, best practices, tools, and tactics to build and boost your personal brand. You can get it in your inbox by subscribing here !

This is the second part of my previous podcast interview with?Monique Zytnik , and?Oliver Aust ?for the?IABC EMENA . It is based on simple questions & answers that shall give you an initial idea about where & how to start. You can also check the first part here . So let's start!

What should be your first step?

Always start by planning. Ask yourself questions like what you are trying to achieve. What is the start objective? And always start with a clear objective and a plan; you will also have to plan the execution of achieving this goal of yours that you want to achieve from this personal brand. Design a SMART objective.

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What should you have along the way?

Let me also introduce you to the three Ps, passion, persistence, and perseverance. These three Ps are must-haves; these are the main drivers. It will succeed if you are passionate about building your personal brand.

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What are the main Tips and tricks for CEOs to grow a personal brand?

Let’s agree that a personal brand is a prominent part of running a business. Companies that have a very visible CEO are more successful than other companies that chose the more ‘Silent’ approach. Leadership positions such as CEO need to be visible because that leads to trust and it's very good in building the reputation of the entire company.

How do you know when you have done something wrong? And what if you are putting yourself out in the wrong way?

?By now, we all agree that you will get more opportunities as soon as you are more visible. If you don’t see the right opportunities coming your way, then that means that you need to revisit your plan. The most important thing is to be authentic and focus on the uniqueness of your content because that is what leads to visibility, therefore trustworthiness.

What should you be ready for?

The world’s biggest myth is that many people think social media is free! Unfortunately, this is not true; social media is not free. It’s a myth. It looks free, but it's not, and that means you must invest time, effort, and money. Your time is money, and you should calculate the time and effort you will invest in your personal brand. Think of your personal brand as a startup; startups are not free.

What are the most essential tips that you should know before starting your personal brand?

• ?All branding experts have agreed that LinkedIn is the most powerful platform for professional personal brands. So, make sure to make the most out of its tools.
• If your brand depends more on visuals (Like it should), then Canva must be your best friend. It’s a potent tool for content creators. You can also check out Adobe Spark as well.
• You need to have a scheduling tool for a more organized mindset. The top recommended scheduling tool is Buffer. It's beneficial as it keeps everything organized and it forces you to plan ahead.
• You need to look at this personal brand as a fun project that you are really passionate about, not only as a step to boost your career.

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Finally, to make the most of this unique and enjoyable step of creating and maintaining a personal brand, you need to remember these three points: learn, apply, and share! Gain knowledge, apply it in your work, and then share these experiences with your community.?

Final thoughts: do you want to step ahead?

The “LinkedIn Influence Accelerator ” course is for founders, creators, and coaches. It is crafted for professionals struggling to elevate their business and looking for a proven system for rapid, consistent growth using an influential personal brand.

Start boosting your personal brand now!