It’s never apples to apples ??
Austin L. Church
Founder of Freelance Cake — Coaching, coworking, and community for advanced freelancers who want the growth without the burnout | Details in About ↓
Do your freelance clients think of you as an expense or an investment?
Circa November 2017, I was focused on content marketing, and when a prospect asked me for pricing, I sent her the sheet explaining my retainers.
She divided the monthly price by the approximate word count and told me that she couldn’t afford to pay that much per word.
My prospect reduced my 2 degrees in English and 9 years of writing and marketing experience to price per word. Nice.
She also confirmed the truth of this observation from Sean D’Souza at Psychotactics: “Price dominates in the absence of relevant information.”
Freelance pricing can be A LOT
Do you quote what you think you can get or take the advice of 831 self-proclaimed freelance experts on LinkedIn/Twitter/Myspace and charge more?
Okay, how much more?
Free Money is worth a read, even for long-time freelancers, because it tells you exactly how to calculate prices to suit the business and life you want.
What’s your Survival Rate? What’s your Dream Rate? How do you actually win projects at your Dream Rate?
领英推荐
That’s the practical stuff Free Money covers, and readers tell me I managed to make the read both helpful and entertaining.
About Austin L. Church
Hi, I'm Austin L. Church, a writer, marketing consultant, and business coach.
I started freelancing in 2009 after finishing my M.A. in Literature and getting laid off from a marketing agency. Freelancing led to a portfolio of mobile apps, tech startup, children's book, branding studio, and consulting practice.
Over the last 15 years, I've made north of $1.8 million as a creative entrepreneur, and looking back, I see so many missed opportunities.
That's why I'm so passionate about stacking up specific advantages and teaching freelancers, consultants, and creators how to do the same.
I want more of us to find our income-lifestyle sweet spot.
You can learn more at FreelanceCake.com.
Medical Writing Coach | I help driven professionals launch empowering freelance medical writing businesses
3 个月The apologies and thank yous are so real! You've already 'lost' by then.
I help Life Science Marketing Leaders Go From Confused to Confident with AI in 30 Days with My “AI30 Roadmap” | Former Lab Scientist | Copywriter for the Biggest Science Brands in the World since 2015
3 个月Itemizing and charging per item on an invoice does the same thing. The client can easily go to someone else who does each of those things for less. Apples to apples always neglects your background, knowledge, and experience.
Major Market Radio Personality ??| Marketing Strategist for Small Business | Licensed, Certified, Marketing Coach |??Voted LinkedIn Top Voice
3 个月This is "Mindset Gold", Austin! ?? I'd implore everyone to read the WHOLE article! ?? (Or you may end up in the wrong orchard!)