It’s the Most Wonderful Time of the Year

It’s the Most Wonderful Time of the Year

It’s officially December, which means my two favorite seasons are upon us.?

?Sagittarius Season. (Yours truly is celebrating my sun sign for the next few weeks and my birthday is tomorrow!)

And Strategy Season.

The best part about these two seasons is that they collide and combine all the things I love: looking forward to the future, letting go of what is no longer working, exploring and asking big-picture questions, and learning from the moves and mistakes made this past year.

This is the season when I begin building my visions and strategies for the year ahead and sit down with our retainer clients to do the same.?

?This month, we’re helping our clients harness their goals and visions when it comes to shaping modern marketing strategies—it’s often when I start to be asked:

What exactly goes into a marketing strategy?

?The answer:

?A lot of work. And a lot of important data, insights, and intuition as to what makes the most sense to distinguish your brand and activate your core audience in the months ahead.

When crafting marketing strategies, our team does audit work, research on trends and changes in our client’s industries, SEO analysis, brushing up on what’s new in the marketing arena, and brainstorming the best marketing mix that will lead to converting content for our clients.

But rather than tell you every step that goes into the delicious stew that is a totally tailored marketing strategy, I’d like to show you how the process works.

Later this month I’ll be teaching on my all-time favorite topic: building marketing strategies.?

I’d love for you to be there to show you firsthand how we make the magic happen for the ambitious entrepreneurs that are our clients.?

More details + registration can be found below, but in the interim, if you have big questions as you start reflecting on your strategies for 2023, send them my way!

I’d love to hear from you and answer with ideas that could point you in the right direction.

Wishing you a happy Sagittarius/Strategy Season!?

- Madeline