It’s Matching Gift Month! Here’s What You Need to Know
Double the Donation
The leader in helping nonprofits and educational institutions raise more money from employee matching gift programs.
Matching Gift Month is an annual celebration of corporate donation matching, often used to increase awareness and usage of match programs. Held in February each year, Match Month is an opportunity to recognize the extensive impact that corporate philanthropy programs, like matching gifts and more, can have on nonprofit fundraising groups like yours.
Interested in celebrating with your team? Check out the following recommendations:
Provide an internal refresher on matching gifts.
Before diving into Match Month, ensure your team is fully prepared to champion matching gift opportunities. Host a refresher session to reiterate the importance of corporate matching gift programs and equip your staff and volunteers with the knowledge they need to answer common questions confidently.
Your internal team is your greatest asset in maximizing matching gift revenue, so start strong by ensuring they’re ready to advocate effectively!
Top tip: Double the Donation’s Matching Gift Academy is a great way to educate your team on all things matching gifts. Plus, it’s free for current clients to use—or, even if you’re not yet a client, drop a comment below to get a free access code!
Share about Match Month on social media.
Match Month is the perfect time to amplify your nonprofit’s social media strategy and promote matching gifts online. Use your platforms—whether Facebook, Instagram, TikTok, or LinkedIn—to inspire and engage your audience.
For the best results, you’ll want to leverage content such as eye-catching visuals, impactful statistics, inspirational success stories, and more.
Top tip: Double the Donation provides free, customizable marketing templates for its users. Access the graphics from within the platform to kick off your social media strategy! Not a client? Drop a comment, and we’ll send you the materials anyway!
Optimize your website for matching gifts.
Your website is one of your most valuable marketing assets, and it’s important that it’s optimized for matching gifts going into Match Month. After all, you’re likely to see increased traffic looking for information about matching gifts, and you’ll want to ensure it’s easy to access from your site.
For the best results, we recommend creating a dedicated matching gifts page to house everything related to matching gifts. This should include a matching gift search tool, infographics and FAQs, essential donor request information, and more.
Then, to maximize engagement, you’ll want to integrate matching gifts into your donation process by including employment data fields on your form and company-specific details on the confirmation screen.
Top tip: Check out our list of top matching gift pages for more inspiration and to get ideas for your own page.
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Send a Matching Gift Month newsletter.
Engage your donors and supporters this Match Month by leveraging your newsletter as a powerful awareness tool. Whether physical or digital, a matching gift-focused newsletter can spotlight opportunities and inspire action.
At a minimum, we recommend including a section about Match Month in your regular updates. For maximum impact, however, consider dedicating an entire edition to matching gifts, showcasing the value of participation, and driving increased engagement with these programs.
Plus, join us for a webinar!
One of the best ways to celebrate Matching Gift Month is to learn from your peers! Join us to discover how Boys Town achieved a 43% increase in matching gifts in just one year!
Join Lisa Hukill and Deanna Ishmiel as they share the strategies behind their success in this exclusive webinar hosted by Double the Donation.
Whether you’re new to matching gifts or looking to enhance your efforts, this session is packed with actionable insights.
?? Can’t attend live? Register anyway, and we’ll send you the recording!
Stay Tuned to Learn More
Thanks for reading the Workplace Giving Digest from Double the Donation, our monthly LinkedIn newsletter, packed full of tips, tricks, and to-dos for workplace giving success.
Looking for even more fundraising and matching gift insights? You can get our email blasts sent straight to your inbox. Just sign up here to join the mailing list for a chance to win a $25 donation and a matching gift assessment for your organization!
In the meantime, how does your organization plan to celebrate Matching Gift Month? Let us know in the comments below.
Helping nonprofits reach their matching gift potential and maximize their impact on the communities they serve | Account Executive at Double the Donation
3 周Excited to see all of the Matching Gift Month promotions this year --- I saw some really good social media posts and email headers used last year!
Customer Support Manager at Double the Donation | Helping nonprofits maximize their matching gift revenue to increase their capability to fund their valuable missions.
3 周Love how Matching Gift Month motivates donors to get involved; definitely a great incentive to join in on the fun and participate alongside fellow donors!
Partnership Success Specialist at Double the Donation
3 周Love Matching Gift Month! What a great opportunity to get donors involved with matching gifts early this year...excited to see how you all promote it!