It’s Not a Marketing Problem—It’s a Storytelling Problem
Leslie Capps
The Strategic Storypreneur I Helping Entrepreneurs Monetize Their Story & Build a Brand That Sells | Author | Course Creator | Speaker
Most entrepreneurs think they have a marketing problem.
They tweak their website. Rewrite their bio. Try new social media tactics. Invest in ads.
And yet… crickets. No engagement, no real traction, and definitely not the level of business they want.
The frustrating part? They’re doing a lot of the right things—but in the wrong order.
Because you don’t have a marketing problem. You have a storytelling problem.
Why Your Marketing Isn’t Working
Right now, your ideal clients are drowning in content.
They scroll past thousands of posts, emails, and ads every single day. Most of it sounds the same. The only thing that cuts through the noise? A story that makes them feel something.
But too many entrepreneurs make these mistakes:
? They focus on tactics before getting clear on their message. ? They assume their audience knows why their work matters. ? They talk about what they do instead of why it’s important.
Marketing isn’t about pushing information—it’s about making a connection. And the fastest way to create that connection is through a compelling, clear story.
How to Tell a Story That Actually Works
Your audience doesn’t want more information. They want clarity—a reason to care. A reason to trust you.
So before you spend another dollar on marketing, ask yourself these three questions:
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1?? What’s the deeper reason I do what I do? Not the surface-level answer, but the real one. The one that lights you up.
2?? Where does my audience’s story intersect with mine? How does your journey, experience, or transformation mirror the problem they’re facing right now?
3?? How do I say this in a way that makes them feel seen? Not just “here’s what I do” but “here’s why this matters to you.”
If you can answer these, you already have a more powerful marketing strategy than most businesses out there.
What Happens When You Get Your Story Right
? People listen. You stop fighting for attention and start attracting it.
? Your messaging clicks. No more explaining yourself in circles.
? Your ideal clients feel connected to you before they ever book a call.
Because when your story is clear, your business grows—quickly.
Next Week
In the next issue, I’ll break down the #1 messaging mistake that costs entrepreneurs sales—and how to fix it.
Until then, think about this: What’s the one story in your life or business that perfectly explains why you do what you do?
Drop it in the comments, or reply—I’d love to hear it.
Dream and Be Bold!