IT’s Marketing Newsletter | Sept 2022
There Is Room for Feelings in B2B Marketing
The idea of corporate identity is changing constantly. Today, every business needs to build an emotional bond with its customers. In other words, being a “lovemark” is no longer limited to B2C companies.
B2B businesses can also become lovemarks that are admired by loyal customers. That is if B2B marketing focuses more on feelings, of course. After all, decision makers in B2B buyers are also humans – not robots!
https://youtu.be/CdBs93fQw0g
Newest Video Award for Arina Digital!
For the video we created for CCR, Summit International Awards, which has been "recognizing and celebrating exceptional creativity" for 28 years, rewarded us with a Bronze Award in the Product/Service Video category.
B2B Video Creation Guide
Video marketing uses videos to promote your brand and product, increase interaction in digital and social environments, provide training your customers and partners on the issue or reach your target audience. So, what shall we do to create successful B2B videos?
You will find answers to all your questions in this e-book.