IT’S A MARATHON NOT A SPRINT

Yesterday was #londonmarathon day. I take my hat off to all those who managed to get around the 26.2 mile course. As a former athlete, this isn’t an event I ever considered doing, 1500m in the decathlon was quite enough for me. However, the London Marathon has a lot of similarities to building a social media channel. 

Yes I know we all want that amazing audience for our social media channels, however, we can’t always get what we want. When it comes to building an audience of value who’ll interact with your content it takes consistency and a whole lot of patience, it takes tome, just like training for a marathon.

More and more people are using social media every single day for their brands and businesses. However, in connection to this, a lot of these people are also thinking that a single social media post will be the answer to their prayers and bring them lots and lots of business.

Social media is not a place to sell, it is however and excellent place to build brand, to build confidence in what you do, and most importantly build a group of raving fans who’ll not only be potential customers in the future but will also share your amazing value driven content when you put it out.

So, when you’re putting together your social content remember that consistency is key, and there’s no point in putting out one piece of content on Tuesday and the next one going out in a months time. You wouldn’t go into a gym and lift weights for one hour and expect to walk out looking like Arnie in Predator, so why would you expect to put in one days work on your social and it bring a return for you.

Patience and consistency, I cannot reiterate these words enough for you to digest.

If you want to chat through this at all with me and chat about your social content, I’m more than happy to jump on a Skype call or over a brew ??