It's Not LUCK, It's LEVERAGE!

The ways in which we communicate and share our ideas have evolved dramatically. What was "enough" in the 60s and 70s has taken on a totally different look and feel today. For one, podcasts and social media were not in existence. In today's world, the tables have turned drastically - and for the better.

This has afforded an astronomical amount of access for professionals, influencers, and people from all walks of life. For speakers and presenters aiming to expand their influence, traditional avenues such as in-person events and print publications are now supplemented by powerful digital platforms. Where we used to have only the radio and maybe a newspaper article, there are now two particularly impactful mediums available. They are television and podcasts. While television has been available for quite some time, the types of programming have expanded. And yes, radio or talk shows have been in existence for quite a while, but podcasts are an entirely different rodeo. Both offer unique opportunities to reach wider audiences, establish authority, and connect with individuals on a more personal level.

What does that mean for someone in the speaking business? I'll tell you with one word: ACCESS.

Television remains a dominant force in media consumption, with millions of viewers tuning in daily. Here are a few reasons why speakers should consider leveraging this medium:

1. Broad Audience Reach: Television has an unparalleled ability to reach vast and diverse audiences. Appearing on TV allows speakers to introduce their messages to millions who may not be reachable through other means. This broad exposure can significantly boost a speaker's visibility and reputation.

2. Credibility and Authority: Being featured on television programs often comes with a certain level of prestige. Audiences tend to view TV guests as experts in their field. This association can enhance a speaker's credibility and open doors to further speaking opportunities.

3. Engaging Visual Content: Television allows for dynamic and engaging visual presentations. Speakers can utilize visuals, body language, and other non-verbal cues to complement their verbal messages, creating a more impactful delivery.

Podcasts have surged in popularity, offering a unique and intimate way to connect with listeners. Here’s why podcasts are an excellent platform for speakers:

1. Niche Targeting: Unlike television, podcasts cater to specific interests and demographics. Speakers can choose to appear on podcasts that align closely with their expertise and target audience, ensuring that their message resonates deeply with listeners.

2. Deep Engagement: Podcast listeners tend to be highly engaged, often listening to entire episodes attentively. This long-form content allows speakers to delve deeper into topics, share personal stories, and provide more value than a brief TV segment might permit.

3. Accessibility and Convenience: Podcasts are accessible to listeners anywhere and anytime. This convenience means your audience can engage with your content during their commutes, workouts, or leisure time, making it easier for your message to reach them.

How does one use television and podcasts for their professional expansion? Are there any real strategies for success? Absolutely? To effectively leverage television and podcasts, speakers should consider the following strategies:

1. Build Relationships: Cultivate relationships with producers, hosts, and industry influencers. Networking is crucial in securing invitations to appear on shows and podcasts.

2. Tailor Your Message: Understand the format and audience of the platform you are appearing on. Tailor your message to fit the context while ensuring it remains authentic to your core message.

3. Be Prepared and Professional: Whether it’s a live TV interview or a podcast recording, preparation is key. Be clear, concise, and ready to engage with your host and audience professionally.

4. Promote Your Appearances: Leverage your existing platforms, such as social media and email newsletters, to promote your television and podcast appearances. This not only maximizes your reach but also demonstrates your credibility to your followers.

I am telling you this because it's something I know and have personally used. It's no wonder that I've appeared on national and internationally syndicated television. From The Today Show to Daily Blast Live, from Bloom TV to Good Morning Australia, from Dear Future Wifey with Laterras Whitfield to Rich In Real Life with Jennifer Hurley - every single one of these opportunities, and the ones I did not mention, have been key aids to my career in exponential ways.

Incorporating television and podcasts into your speaking career strategy can significantly enhance your reach and impact. These platforms offer unique advantages, from broad visibility and credibility to niche targeting and deep engagement. By strategically leveraging these media, speakers can effectively grow their careers, influence, and connection with their audiences.

For those ready to elevate their speaking career, now is the time to explore the potential of television and podcasts. Embrace these powerful tools, and watch your influence expand beyond traditional boundaries.

The next time you're in the room - regardless if you "know" the people of not - take advantage of conversations and connections. You never know which kind word will help you leverage your next level.