It’s not just about dodging harm but actively doing good. Plan to positively impact your community and environment when making your Business Plan.

Very often, when making business plans, business strategists miss to ask one very important and relevant question: “How does our business impact the community and environment, and how can we make this impact positive?”

In the rush to market dominance and profitability, it's easy to forget that businesses don't operate in a vacuum. They're part of a larger ecosystem, impacting communities and the environment.

Imagine you’re at a dinner with friends, and the conversation turns to what everyone does for a living. You share about your business, and someone asks, “That’s great, but how does your business help the world around it?” It’s a moment that makes you pause.

This is the heart of a question we often skip when drafting business plans: “How does our business make a positive difference in the community and the environment?” It’s not just about dodging harm but actively doing good. It’s looking beyond the balance sheets to see how we can be a force for positive change. Not only this approach paints our businesses in a better light; it also opens up new avenues for growth, innovation, and connection with our customers and employees who value these principles. It’s about blending success with significance, showing that our companies are not just about what we do, but how and why we do it. THINK ABOUT IT!