It’s Getting Hot In Here
Ehsan Ahmadi
CEO at VOX Solutions, Building solutions to turn pain points into opportunities | Capacity Media’s Power 100 | Juniper Research's Industry Mover & Shaker | MEF Member | GSMA Member | Forbes Member
Yet again no trip to Las Vegas this year for me. But Las Vegas waits for no one,?just as time and indeed business messaging do.
Whilst the recent record high temperatures in Las Vegas (think 48C) might have dropped back a couple of degrees, the same cannot be said about business messaging transaction volumes. According to Juniper Research, SMS business messaging volumes alone in 2020 reached an enormous 3.5 trillion globally, and increase of 7% over 2019. Through 2021 they are only going in one direction from there too. Up.
If you actually know what real omnichannel business messaging is, then you’d know that precious few companies can actually deliver it up successfully.
Times might be uncertain but the world of SMS text messaging where businesses are concerned is turning out to be anything but. In fact, it’s turning out to be a sure thing. Now how many times have I heard that one in Las Vegas, never mind elsewhere…
Yet business SMS is indeed a great bet. As you know yourselves, SMS may be flat, grey and from a visual perspective perhaps regarded as a little ‘challenging’ to the Apple fans out there, but it pays the bills time and again. But so many companies actually don’t like to admit they are built on something that is almost 30 years old.?
Enjoy the rest of the article?on the Vox Carrier Blog!
Communication, Creativity & Leadership Consultant | Writer of Curious Minds Newsletter | Music Lover & Pop Culture Enthusiast |
3 年‘Use clear language’ - amen!
Independent Consultant | Business Messaging | CPaaS | Conversational Commerce | Wholesale | Brand Building | Domain Names | Mobile Intelligence | Digital Identity | Anti-Fraud
3 年Ehsan Ahmadi, I am with you on Las Vegas. I have really enjoyed my regular visits over the past decade and look forward to returning. I always tell people never to ignore the obvious so your article resonates very strongly with me #businessmessaging #textmessaging #textmessagemarketing #smsmessaging
All things SaaS | MBA, New Business Development
3 年SMS can only grow. Any technology that is opened and read by > 95% of recipients within seconds isn’t going anywhere.
Legal & Contracting Team Leader
3 年really interesting!