It's February. And we are here for it.

As we move swiftly into 2025, we are looking forward to Spring...but that doesn't mean we won't take February, the month of Love, to share our musings with our Groupies. ??????

Whether or not you acknowledge or celebrate Valentines Day, the history of how it came about is very interesting:

Valentine’s Day can be traced back to ancient Rome. The most widely accepted theory links it to the festival of Lupercalia, a mid-February celebration marking the arrival of spring. This ancient festival involved rituals to promote fertility and even included a lottery system where men and women were paired together.

However, in the late 5th century, Pope Gelasius I abolished Lupercalia and established February 14 as St. Valentine’s Day. This change ultimately transformed the day into a celebration of love and affection. Quite fascinating!

What else do we have for you in this Newsletter?

-A little Super Bowl 2025 fun ??

-Training and Translation- How to grow your diverse workforce ??

-AI and Humans: A perfect pair ??

Translate your training for growth

The need for multilingual training programs has never been more critical. Even while some formal DEI initiatives may be shrinking, the diverse workforce remains a reality—and companies must still ensure that employees of all linguistic backgrounds receive equal access to training and development opportunities.

Clear, culturally competent training materials in multiple languages are essential for fostering engagement, compliance, and productivity, especially in industries with global teams or frontline workers.

Without proper translation and localization, businesses risk miscommunication, lower retention rates, and potential legal non-compliance.

Investing in multilingual training is important for the following:

???? Empowering employees

?? Reducing workplace risks

?? Driving business success in an increasingly globalized world.

ARE YOU ATTENDING THE "TRAINING 2025 CONFERENCE" IN ORLANDO THIS MONTH?

We are! We would love to have you stop by our booth, #700 (next to adobe) and see our sales team. Learn how you can create a more diverse workforce with training translation.

Super Bowl 2025

It is upon us.

The matchup between the Chiefs and the Eagles. I know in our office we have some serious supporters on each side.

Given our industry, we cannot help but remember Super Bowl 2023 when Rihanna had an ASL interpreter for her halftime show. As the first deaf female performer at the Super Bowl, Justina Miles did the pregame and halftime show.

If you don't recall or weren't aware, watch Justina here in this YouTube clip. ????????

What's in store this year?

Game. Halftime Show. Commercials sprinkled throughout.

If you are a Kendrick Lamar fan, congrats. He is this year's halftime performer after winning Record and Song of the year at the Grammy's recently. However, will he be able to sing his #1 song? All sources are speculating.

With Drake Lawsuit looming, will Kendrick Lamar play "Not Like Us" at the Super Bowl?

We all know another big draw (aside from the game itself and halftime show) is awaiting the commercials. These big-ticket marketing pieces are set to feature a diverse array that blend humor, nostalgia, and lots of star power. Here's an overview of some anticipated ads:

• Michelob Ultra: A humorous pickleball-themed ad starring Catherine O'Hara and Willem Dafoe is on the lineup.
• Stella Artois: Matt Damon and David Beckham team up in a commercial directed by Ben Affleck, highlighting a newfound friendship.
• Hellmann's: Meg Ryan and Billy Crystal recreate their iconic "When Harry Met Sally" scene with a mayonnaise twist.

• Uber Eats: Matthew McConaughey transforms into NFL legend Mike Ditka in a humorous spot, while another ad features Martha Stewart and Charli XCX in a TikTok-themed segment.

• FanDuel: Eli and Peyton Manning humorously prepare for a field goal competition.

• Ray-Ban: Chris Hemsworth and Chris Pratt promote the new Meta glasses in a lighthearted ad.
• Taco Bell: Doja Cat brings humor to a new advertisement.

AI is changing everything, including the translation industry

As you may have read in our previous newsletter, The Language Group of companies acquired 2 ISO certifications at the end of 2024: ISO 17100 and ISO 18587. These certifications demonstrate our dedication to quality, particularly in the evolving era of AI.

The rapid advancement of AI has revolutionized industries, particularly in language services, where machine translation and automated tools have drastically improved efficiency. However, it still struggles with things like accuracy and clarity.

Despite AI’s capabilities, it struggles with nuances, context, and industry-specific terminology, often leading to errors that can impact accuracy and clarity.

This is where the human-in-the-loop (HITL) approach becomes essential. ????????

By integrating human expertise into AI-driven workflows, professionals can review, refine, and correct machine-generated content, ensuring it meets high-quality standards.

Human linguists provide contextual understanding, cultural sensitivity, and domain-specific accuracy that AI alone cannot achieve.

AI is also transforming the way translation memory (TM) banks are built and utilized, making the process faster and more efficient. Traditionally, TM creation required manual input and organization. Now by analyzing vast amounts of content, AI can quickly identify repeated phrases, suggest contextually accurate translations, and improve consistency across projects. When combined with human oversight, AI-powered TM systems become even more reliable.

Talk about multilingual solutions! Find out more by contacting us.