It's Fast, It's Furious, It's Travel in 2023.
2022 marked a return to form for travel and tourism – and while there may be rising costs globally, it’s not stopping travelers from taking holidays and exploring the world
But while travel is back on the mapcards, the landscape has evolved, and brands need to cater to the new consumers’ needs of consumers, leaving travel brands to piece together what consumers want now and what will happen next.
How today’s travelers navigate the new normal can help you position your brand for success.
Here are the travel insights for 2023 that you need to know.
1.?Staycays are here to stay.
The world has opened up, and so has the appetite for traveling abroad. But this doesn’t mark an end to domestic vacations. 90% of consumers say they plan to take a domestic holiday in the next 12 months. The intent for travel has changed from being a once-in-a-year family trip to a constant need for relaxation, exploration, and inspiration.
2.?Wellness and improving quality of life and “Work from roam,” the new “work from home” is fuelling 2023 travel.?
Remote work allowed people to “work from roam,”, where they could virtually work from any corner ofanywhere in the world. This will enable them to work remotely, explore the world, meet new people, and get inspired. More lenient office policies mean many workers can travel anytime, even during busy workweeks, as long as they can hit deadlines from afar. That, in turn, has made it easier for people to travel more frequently and for longer, sometimes unlocking farther-flung destinations.
3. Gen Zs are going it alone.
After 2 years of restrictions, Gen Zs are after a bit of adventure. Over a third of Gen Z say they plan to travel by themselves, showing an appetite to be bold post-pandemic.
While Baby Boomers are much more likely than other generations to rely on past experiences.
60% of Gen Z say social media, whether in the form of ads or posts by friends/family or celeb/content creators, influences their decision about where to go on vacation. This indicates to brands that ads and influencers are a particularly effective way to engage with Gen Zs and promote their travel offering.
4.??Booking flexibility is non-negotiable.
Consumers are becoming increasingly wary of cancellations and delays. As such, when asked which factors were most important if booking a trip tomorrow, free cancellation/rebooking came out on top (38% said this). Covid restrictions and the recent surge in flight cancellations left many travelers frustrated and, in some instances, out of pocket.?
Despite travel restrictions being lifted, consumers aren’t prepared to give up the peace of mind that free and flexible booking policies afford them.?
According to data shared by Google with Thrillist, these were 2022’s top trending destinations.
In this edition of the????????with Sid, let’s travel to Vietnam with Kristie Le and Vu Nguyen .
领英推荐
Vietnam is a truly fascinating country filled with so many incredible things to see and do and endless new places to discover. An up-and-coming travel destination in Vietnam offers a plethora of experiences for each traveler.
Vietnamese Cuisine
The cuisine reflects its rich heritage, with various elements from Chinese and French.?
The French baguette is elevated into the staple Vietnamese sandwich. The classic Chinese hotpot has its twist in Vietnam as well.?
Yet, the two most essential things to remember when visiting Vietnam are that coffee culture is indispensable, and one has to wake up early for the best authentic food.?
Due to the rapid nature of Vietnamese life, the best breakfast spots usually run out of food by 9 am.
Fret not; street food options are aplenty and worth a try!
Places to visit in Vietnam
With a burgeoning economy, Vietnamese cities are more vibrant than ever. Hanoi, Ho Chi Minh, and Da Nang are the three most popular destinations, each offering a different atmosphere.?
Da Nang is that dreamy beach town with the fantastic food you've been dreaming of.?Hanoi is a slower but more traditional city with old quarters featuring multigenerational shops holding on to family skills.?Ho Chi Minh city is young and energetic, home to some of the country's best rooftop bars and breweries.?
Regardless of where you would be, one thing remains true - traffic is flooded with chaotic motorbikes. Crossing the road is challenging when motorbikes seemingly head towards you like an angry school of fish.
Yet, in all the hustle and bustle, one can find their corner and quietness, which make Vietnam a unique destination.
For more things to do in Vietnam, do check out Tripadvisor ’s blog on?THE 10 BEST Things to Do in Vietnam.
On your next trip to Vietnam, “Live fully in Viet Nam” and do remember to enjoy the vibrant culinary scene, many cultural attractions, and diverse history.
That’s all for this edition, see you in the next one! Till then Bon chuy?n ?i!
Source: GWI | TravelDaily | 彭博资讯 | 谷歌 | Thrillist