It's Not About Engagement
Social media has always been about building a connection with your followers. You knew you were producing great content when you received X amount of likes or follows.
Ever since TikTok entered the frame, social media marketing has become less about getting interactions on your content and more about posting for entertainment.
The algorithm on social platforms has changed to focus on how long your videos are being watched or how fast they are skipped past.
Interactions such as polls or surveys on Instagram Stories are declining. The audience only chooses to interact if they feel they are being entertained, not if they feel forced to.
So, what does this mean for social media marketers? It means it is time to step up your game when it comes to driving entertainment rather than engagement.
Focus on being funny, educational, thought-provoking, etc. Think about it, nobody really reads the captions at the bottom of a TikTok video. They care more about what the video is providing to them instead of what the brand is asking of them.
See you on Monday!
Noteworthy News
领英推荐
Level Up Your Marketing
Hey there, TBPM subscribers! Do you need to extend your team's bandwidth? Or, maybe you need experienced digital marketing support and advice? The Go! Agency can help!?
Our supercharged team of digital strategy specialists, content producers, and online advertising pros are here to rock your marketing world! We'll be your sidekick, your guiding light, and your secret weapon. Together, we'll conquer any marketing challenge that comes your way!
What can we do for you??
We don't just talk the talk; we walk the walk. So if you're itching to chat, book some time with us today!
Does Your Social Measure Up To The Competition?
It’s crowded out there, and if you are trying to track your performance, a key indicator is how your social performance stacks up against your competitors.
But are benchmarks like this hard to create? Not for us at The Go! Agency!
Tracking competitor performance will help you develop meaningful internal benchmarks in order to measure your successes and failures while ensuring that your ROI is fully realized. Say goodbye to chasing meaningless metrics and say hello to reality!
For a limited time, The Go! Agency is offering our proprietary Social Media Competitive Analysis Reports FREE of CHARGE.