"It's easier to double your business by doubling your conversion rate than by doubling your traffic"
Conversion optimization according to #IMU*
Conversion optimization, also known as Conversion Rate Optimization (abbreviated to CRO) includes all activities that you perform to get more results from your (website) visitors.
How do you get more visitors to your website?
Visitors are the first ingredient for a successful online strategy. You can make a beautiful website or webshop, but without visitors you can't do that. This does not only have to be your website, but also come from other forms of online reach.
We call the achievement of a result a conversion.
What is a conversion?
A conversion stands for converting (converting) a visitor to someone who takes action. Conversion optimization ensures that your website is optimal for visitors and conversions. Within a serious online marketing strategy, conversion optimization is an indispensable theme.
A conversion can be anything, for example:
o A sale of your product
o A registration for your webinar or event
o A subscription to your newsletter
o A request for a quote for your service
o A completed contact form
o A comment or social media share on your article
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o A subscriber to your YouTube or podcast channel
A conversion is usually expressed as a percentage of the conversion ratio.
Suppose you send 100 e-mails, what percentage has finally bought something from you. In addition, you can determine a percentage for each step (email to page, page to shopping cart, shopping cart to checkout). From one step to the next, or as a percentage of the total. This way you can measure how good the conversion is of each step. Not every visitor to your website becomes a lead.
It is necessary that your website is set up in such a way that leads new visitors in the most optimal path to the desired conversion. If your conversion is not well organized, you will of course lose all the time, money and energy you put into attracting visitors. Failure in this 'preparation' is therefore the preparation for failure.
The percentage of users who convert, the conversion rate. The goal of conversion optimization is to increase this ratio. The beauty of conversion optimization is that you choose the conversion goals yourself. Do you want more subscriptions to your mailing list? Then focus on this and test different ways to increase the conversion.
"It's easier to double your business by doubling your conversion rate than by doubling your traffic" - Jeff Eisenberg
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Any opinions expressed are those of the authors.
Published by?#NHGBe?2022-11-14 - CEST 11:30 AM?
Volunteer |Multitasking |Digital Marketer&E-commerce Professional|Email Marketing|Social Media Marketing| Design& Publish Social Media Posts|Manage Click&Mortar Stores|Shopify |Customer Retention|Customer Satisfaction|
2 年Thanks so much for sharing. Absolutely, the Conversion stage is the third stage or level in Marketing Funnel.It is very important because before consumer/ consumers purchase products or services, most likely they will make enquires or conduct research on products or services offered for sale by seller, business or company. During the conversion stage the seller , business or company should build an interpersonal relationship with buyer or customer such as engagement, sending Newsletters,Emails to track or follow up on repeat purchase in future which will create leads to fourth level of marketing funnel loyalty, whereby they become loyal customer/ customers.