It's Earnings Season. Share Company Financials with Your Employees Like a Boss!

Most employees’ eyes glaze over when they’re shown the company’s financial results.?It’s not because they’re not interested.?Employees wonder how the information relates to them and their role in the organization.?It does. And in a BIG WAY.

Here are useful tips for delivering your quarterly financial update:

#1.?Keep Financial Terms Simple.?You want your employees to feel good about and connect with the results. Explain why revenue, EBITDA, profit/loss are important.?Use charts, graphs, and images to help convey your message.

#2.?Report Results Accurately and Consistently.?Everyone Sees Everything.?What you communicate to your employees will be seen and heard by their network.?Assume your employees are the “public,” and give them something good to say about their company.?But, ensure it’s consistent with external reporting.

#3.?Give Employees the BIG Picture.?The quarterly update is a good time to remind employees about the company’s strategy, and how important their role is in meeting the financial objectives.?Point out which products and services are most profitable and highlight the expenses that have the biggest impact on profits.?Follow this with a discussion on how your company is meeting (or not meeting) targets. This shows employees the adjustments they can make in the next quarter and keeps them motivated and engaged at the same time.

#4.?Use All Communication Channels and Remember:?It’s About People.?The scorecard quarterly cycle begins with a message from the CEO.?Key strategic messages are then coordinated with Business Unit leaders for consistency. Give business leaders a variety of presentation choices in company toolkits with a consistent message that links results to strategy, so they can have an open dialogue with their teams.?Then solicit feedback from employees.?After all, engaged employees will help deliver financial results while meeting their targets.?

#5.?Tell It Like It Is.?If you have had a good quarter, that’s an easy message to deliver.?However, if financial results are less than rosy, it could mean changes are coming in the way of job losses or reduction in workforce.?While it’s tempting to withhold this information, it could result in a lack of morale.?Try to recap what’s gone wrong and then explain what can be done to turn things around.?If you’ve been communicating honestly with your employees, they’ll want to help get the company back on track and contribute to its future success.

?DynaComm helps business leaders become more effective communicators through executive coaching, public speaking/presentation training, and communication planning. Reach out to us today, and we'll help you prepare your next organization's communication. We can't wait to hear from you. Contact Us - DynaComm LLC.

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