It's a ChatGPT's world, and marketers are just living in it.

Marketing with a boss who hasn't lived the marketing life? Major disconnect alert!

While the interdisciplinary expertise of senior leaders is undoubtedly valuable, their established, discipline-specific methodologies may not always translate effectively to the functional demands of another department. Marketing departments are more likely to fall into this common pitfall, especially when treated as a hybrid.

With the surging popularity of AI tools, marketing teams are the first ones to bear the brunt of ill-informed, hastily generalized opinions: Someone else always knows how to do a marketing job better than the person trained for it.

Which brings me to a real-life story that perfectly illustrates this:

Ting, ting, ting. December's icy grip tightened as the clock struck midnight, nudging me back to reality as I grappled with Kafka's novel "The Trial”. It was a WhatsApp group message, not from a friend, but from my boss.? Excitement crackled through his message, tagging the whole marketing team. He'd discovered "some cool stuff" – AI-generated content. Scrolling down, I saw some taglines boasting about being "cutting-edge." Weekend blues, I thought. He must be bored. I shrugged it off.?

Monday rolled in. Little did I know, it marked the beginning of my own Kafkaesque ordeal. The dreaded meeting request arrived – the marketing team was summoned by the boss. Armed with notepads and laptops, we braced ourselves for the usual task update drill. But no. Today's agenda? Had we explored the "amazing" new AI tool he'd mentioned over the weekend? Classic Todd – a meeting opener with a hint of banter, guaranteed to end with someone getting roasted.

Someone chimed in, praising the tool's brilliance. Cue the boss, his confidence bordering on delusional, launching into a one-hour monologue of one-liners ripped straight from Google Suggest.? The verdict: doubled efforts and productivity. ChatGPT, he declared, would be our new workhorse.?

For the writing-phobes, it was a golden ticket. Social media captions became 'star-studded' ?, churned out by the tireless ChatGPT, and results, as they say, skyrocketed ?? (pun intended).? It was a symbiotic relationship – the tool thrived with minimal human intervention, and the team reveled in the effortless success. ChatGPT, basking in the unquestioning praise, found its perfect partner.

But hold your horses. Before we get swept away in this AI-powered utopia, there is another side. The veterans, the pre-ChatGPT guard, saw it for what it was: a glorified intern, a souped-up Jasper. The boss's relentless demands – ten variations of the same article, each a near-replica – left them unfazed. A silent question hung in the air: who was really in control – them or ChatGPT?

Days bled into one another. Baby ChatGPT became the office darling.

Designers, empowered by the tool's thesaurus, began rejecting copy drafts, demanding “disruptive” words that can be “leveraged”? to define our “comprehensive” solutions.

The SEO team wanted all writers to be fired immediately and insisted that the writers' salaries should now be reallocated to them, as they believe they can handle all tasks through a ChatGPT premium subscription.

A revolution was brewing. Emails, once riddled with typos and grammatical faux pas, morphed into lengthy, impeccably written two-pagers. "Thanking you for your attention to this matter" became the new office catchphrase, a testament to ChatGPT's efficiency.

Overnight, democracy ruled the world of marketing. While the real marketers were having their Roman empire moment, everyone echoed the sentiment: "They're not needed anymore".

"The deadline for everything” was yesterday, a common refrain of project coordinators that persisted.

Management, confident of ChatGPT's efficiency, saw an opportunity for a financial coup. Promotions were doled out to anyone with internet access, the coveted title: "Prompt Engineer." Even data entry operators were now "content creators."

As for the marketers and writers, fighting the windmills wasn't worth it anymore. In the "ever-evolving digital landscape" of their current organization, they were weeded out. Now, with resignation letters practically writing themselves through ChatGPT, some well-meaning colleagues (bless their hearts) even suggested optimizing their resumes with it.