It's a Calling Not a Business

My primary goal is to help good people reduce the odds of burglary, theft and loss by making a small, onetime purchase of my product. My second goal is to reduce the workload on law enforcement professionals and increase convictions of offenders. My third goal is to renew your faith in humanity by giving Good Samaritans a simple way to return the lost and stolen valuables that are important to you.

It is important to me that my LinkedIn network understand that My Property ID Registry (MPIDR.com) is a calling first and a business second. I am a caring person—a giver not a taker. It's true that I have marketing and publishing experience, but I have also worked with convicted juvenile offenders, and studied criminal justice at the graduate level (I have half a masters).

In one of my grad classes, my instructor, Roxann Ryan, who is now the Commissioner of the Iowa Dept. of Public Safety, made a passing comment about how financial and moral support of neighborhood associations by law enforcement agencies has some of the best results for lowering crime. I couldn't believe what she said and asked her again during the break. She was serious.

Well, I turned right around and contacted by local neighborhood association and became a board member (SWHNA.com). Des Moines has a very robust network of neighborhood associations, and a very robust network of police officers assigned to neighborhood support. When we hold our National Night Out (natw.org) event in Des Moines, it is attended by thousands and thousands of participants throughout the city.

As a board member, burglary and theft is a constant worry. In an effort to lower crime, I agreed to review our fading Neighborhood Watch signs. I did a deep dive into the underlying research and noticed that Neighborhood Watch used to be paired with something called Operation Identification. Operation ID is a decades-old strategy endorsed by the FBI where you etch an ID number into valuables, write down the serial numbers and apply warning signs.

In that instant, I asked myself an important question: Has anybody ever faithfully migrated the Operation ID strategy to the web? The answer was a resounding no! Because of my printing and criminal justice background, I was able to visualize a way to take the proven Operation ID strategy and turn it into a simple DIY tied to the web. My product arrives in the mail and takes just minutes to install.

It is my ultimate goal to help individuals like yourselves to reduce crime by making a small, onetime investment in my product. My other goal is to reduce the workload for police and increase the rate of convictions for prosecutors. My last goal is to renew your faith in society by giving Good Samaritans a simple way to return lost and stolen property.

Thank you.