It’s a no brainer, digital is the answer

It goes without saying that the coronavirus has affected every aspect of our lives. What seemed important, now seems trivial. A simple gesture of a hug now seems so far away.

Digital fundraising is also different in 2020, but in a positive way. It’s taken centre stage and has given hope to charities and raised much needed funds for bushfire victims and now for those doing it tough due to coronavirus. In some (perhaps most) it’s taking the lead with fundraising.

Quotes like “We’re up about 400% increase in donations via email on day 1 – I can’t wait to analyse how digi-donors this year have given last year by channel.” and “Wow, that eDM shot the lights out“  fill my inbox on a weekly basis.

Charities, who started off in a panic to how they would fundraise during these trying times, are now embracing the change to use digital this year. Since January, digital has shone. I wish it under better circumstances but I’m glad that charities are now spending more time optimizing their pages, spending more time tracking their channels and anaylsing how to make it as simple to give because that’s what digital is all about. Most have had to pivot quickly, but once on the journey and seen the results, they’re pleased by the outcomes.

Over the years we’ve been preaching that first to market gets the donations. Charities are now seeing how “easy” it is to set up on digital and with more of their supporters on their phones and desktops than ever before, those that are spending more time (even just a little bit) are getting the results.

At GiveEasy we make it simple for donors to give, anywhere, anytime across every channel. I’ve been heartened to see, despite coronavirus affecting nearly every Australian, the level of giving on digital over the next few months. It’s heartening.. I suppose “we are all in this together.”

For those charities still deciding whether they still should launch a tax campaign or perhaps whether they should send another email or if they should go ahead with that final SMS due to budget constraints, I say a resounding YES! And it’s not as daunting as it seems. You won’t get another chance to test digital like this ever again.

Please get in touch with me if I can help you at all over the next crucial 6 weeks before 30 June.