It's not Boring to Boring; it's Business to Business

• It's time to leave the boring behind and make B2B marketing enjoyable, exciting and memorable.
• Remember, even in B2B transactions, you try connecting with humans.
• B2B customers expect relevant and easy-to-search information and an interactive and story-rich experience.

Follow the unconventional

• Instead of going by the (god knows who wrote that) book on 'No social media for B2B marketing', try exploring social media marketing for your B2B brand. (Check out - 6 Unconventional Social Channels for B2B Marketing-https://bit.ly/UnconventionalB2BSocialChannels ).
• Assuming these platforms are skewed to the young and keeping it optional is very common. Avoid that mainstream mindset. Adopt and adapt your brand persona according to social media.?
• Keep it authentic and empathetic.

(B)e creative (2) (B) become successful.

It is in the title. Creative storytelling is the spine of your marketing strategy. Don't let technical jargon suppress your brand personality. Embrace storytelling to make the messaging, content, visuals, and interactive experiences approachable and engaging while aligning with your brand's image.

Could you show them what you are?

Don't just talk. Show what makes you different; your culture, leadership, vision, and you. Tell real stories about actual people and try to connect more like a Human.?

You can stop thinking from your Wallet.

You can't be more wrong if you think that only billion-dollar firms create priceless B2B marketing efforts. Some of the most successful and memorable B2B marketing campaigns come from small-to-midsize organizations. The power of Social media and influencer marketing has levelled up the playing field among large B2C and B2B firms and smaller B2B businesses.

Influencer Marketing

B2B influencers have a bigger audience than ever.?It differs from B2C Influencer Marketing but is essential and relevant for B2B brands.?One way of doing it is a podcast with the subject matter expert while considering the followers and reach of the influencer. To know more about including "Influencer Marketing" in your marketing plan, read https://bit.ly/B2BvsB2CInfluencerMarketing.

I hope all these tactics help you power your next marketing campaign. Keep creating B2B content that inspires and fascinates you to make it work. See you next week :)