??It’s beginning to look a lot like Holiday Season...

Hi there! ??♀?

Maybe the puffy coats are not on us yet, the sun is still showing its face, and we are still enjoying our pumpkin spice lattes… (No offense, Ryan Reynolds ! For those of you who haven’t seen Ryan’s battle against the pumpkin spice lobby, follow the link .) But I’ve already started to smell the snow coming with Christmas songs humming in my ears! ????

It also means we are about to enter the most competitive yet fruitful season for shopping!?

Have we all made our wish lists for Black Friday? ?????

And, my fellow marketers, I hope your tactics for the shopping season are signed, sealed, and ready to deliver on their promises! If not, bare with me, we have something delish baked in the oven for you. ??

Let’s start, shall we??

NEWS

Snacks is live: Your new go-to content hub for eCommerce

We are thrilled to announce the brand new go-to content hub for anything and everything about eCommerce trends, insights, experiences, and inspiration.

All of these will be brought to you in the format of bite-size, tasty, entertaining, easy-to-digest, short-form video content. That’s why we call it Snacks. ?? ??

No more words; go ahead and discover for yourself !

The game is on as the Hungry Jack’s NBL is live!

??? Attention to all basketball-lover Aussies!?

National Basketball League (NBL) is now live with Storyly Stories, engaging their fans with interactive, short-form videos, elevating their app experience to top notch.?

It is definitely thrilling to be part of NBL’s audience experience! ??

AirTime Rewards praise the success they’ve achieved with Storyly Stories

The data-driven marketing technology and customer loyalty platform, Airtime , recently acknowledged the success they achieved with Storyly Stories on their mobile app.?

By providing a brand new space for their retail partners to communicate the offers, AirTime Stories (as they call it) has increased the AOV +%5 and driven a lot more metrics. ??

It is always such a proud moment when our beloved customers are in full-force celebration mode when it comes to the success they created with Storyly.?

You can find the full story here.

INSPIRATION

50 stats to keep in mind this BFCM season!

? Time is ticking as 24th of November, the Black Friday of 2023 is fast approaching.?

We are here to hold your hand, slow down your pulse, and make sure you’re ready to crack the code of this year. ??

With that motivation, our Content and Brand Strategist, Deniz Ta?yürek , has brought together a list of top 50 stats that all marketers should know about Black Friday season.

What will you discover?

? 73% of Black Friday sales are done via mobile.

? Buy Now Pay Later could be your differentiation point this year.

? GenZ has the highest propensity to buy during Black Friday among all generations.

? A Black Friday without customer support would be a living hell.

? SMS is still the highest ROI channel.

Wanna discover more? Delve into it in no time!

Under spotlight for BFCM: DeFacto nails discounts with Storyly Stories

As we are in the BFCM period, let’s put a cherry ?? on top with an inspiring example coming from one of the leaders in retail and apparel industries in Turkey: DeFacto ! ??

DeFacto's marketing team understands that nothing attracts customers more than catchy offers and discounts, especially during the BFCM period. ??

In 2022, they used Storyly Stories in a way to highlight discounts and campaigns as much as possible.?

And the results were beyond expectations! ????

The Story groups with covers and titles like “Evening Campaign,” “Huge Discount,” or “Discounts Up To 50%” capture users’ attention most. ??

Their campaign Stories achieved impressive CTRs up to 48%! ????

That's amazing, right? Kudos to DeFacto for mastering the art of delivering what their shoppers were craving for. ??

I think my time is up!?

As you all sharpen your tactics for the Black Friday to come, I’ll see you on the other side!

P.S Don’t forget to check out Snacks ! I guarantee you won’t regret it.

Cheers,

?rem