It’s Been a Year Since Threads Launched
Whether it was calculated or not, Meta launched its X competitor in the nick of time. This time last year, the former Twitter platform was going through its Elon Musk makeover, and many of those changes didn’t go well with its users.?
Even though Threads launched its platform rather hastily, with extremely limited features, it seems to be holding its own against X to this day. This could be due to a number of reasons.?
First, Musk upset many of X’s advertisers, causing them to flee to other platforms, such as LinkedIn. He also removed many features that elevated the overall user experience on the platform.?
Meanwhile, Threads has continued to add more features to accommodate its growing audience. One factor that may be holding them back from beating X out is its positivity push, which limits the amount of news content pushed on the platform to avoid unnecessary negativity and hate.?
The truth is, even if they did decide to allow news sources on their platform, it’ll be hard for them to rank number one when they have X and Bluesky to compete with.?
Nonetheless, Threads is steadily growing, so who knows what the future holds for the platform?
What do you think? Will Threads supersede X in the future or will it just stay steady? Let us know and continue this conversation on X.
The Round-Up
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