It's been a while...

So we got busy.

Too busy in fact which resulted in our illustrious leader going down hard over February, which of course, he made you all aware of on the daily.

Decisions needed to be made that would impact the financial security of Think Unconventionall, but at the same time, ensure we are working with the right people, on the right products and services.

Tough calls, but essential nonetheless.

Throughout March, three new products have been created with one still to be launched (all in good time).

• The Power Hour (and a half) - This has got off to a flyer and slips into our product offering very nicely, aimed at the occasional LinkedIn user on a budget - ￡300 + VAT and available on our website.
• 6-Week Accelerator - A fast-tracked version of our 12-week accountability course for people who don't feel they can commit to the 3 months, and also have the staying power to build the habits alone. - ￡1000 + VAT

Our management services have become more involved as well. Allowing us to work with fewer people on bigger, more engaging social media projects which certainly helps the team navigate the tricky transitions between clients.

Other projects for 2024 include a robust long-form video strategy, allowing us to create 2 weeks' worth of social media content for up to 5 platforms from one video. This is something we should have done from the start but we live and learn.

How is LinkedIn evolving?

The truth is, that 'evolving' is probably the wrong word. Nothing much has changed other than the decreased reach per post (we're sure you've heard everyone moaning about that), and the devaluing of hashtags because let's be honest... Only about 8 had a following higher than 47.

This is Instagram.

After 5 years on the platform, Andy has a theory about what is now required to win on LinkedIn and he'd like to share it with the group... Are you ready?

"LinkedIn requires the same now as it did 5 years ago. Time, strategy, dedication and a willingness to do what others won't."

For someone who talks a lot, he made this pretty simple.

Like any social media platform, there is no secret sauce or quick-win gimmick to drive sustainable, consistent business growth. Even after 5 years of consistently showing up, if Andy drops his engagement game (as he has this year) his content suffers.

Plain and simple.

So I just start posting right?

Wrong.

Imagine spending a tonne of money on Google ads and driving people to an empty page. You wouldn't do it, would you? Or at least we hope you won't.

A LinkedIn content strategy requires the same care and attention when it comes to the endpoint for your target audience... Your profile.

The goal of your content is to drive people into action, which usually means getting them to your profile for a deeper dive into what you do and how you can improve their world.

If this page looks like a digital CV and talks more about what you did in 1985 rather than how you can help me today, it will turn more people off than on. If we had a pound for every time we look at a profile with no banner for example... Andy would definitely not be on a Lego ban this month!

Your LinkedIn profile is the gateway to inbound enquiries. Get that right before you drive people to it and waste a lot of time and energy losing potential clients you don't even know you're losing.

What's happening in April?

Well firstly, we would love it if the abundance of leads generated by our outbound efforts (yes we do that) came to fruition. We are in talks with so many people currently that even if 20% were to invest in their LinkedIn future with us, Lego would be well and truly back on the table. Just as a celebration of course.

Our latest product will be released and with very high expectations, we hope you love it as much as we do (Andy mainly as it involves him doing a lot of talking).

Our wider-reaching marketing strategy launches today on YouTube, with plans for a weekly long-form video, taken from the weekly blogs on-site and then sliced and diced into lots of lovely snippets for 3 other platforms.

Whether we can pin Andy down long enough to get the videos recorded every week for a year is yet to be seen but at least we have a goal!

On that note, we will say bonjour to you all. Thanks for reading our first newsletter in over a year and now that we are not so frantic, let's see if they can become a little more consistent moving forward.

Stay Unconventionall.