It's been 10 years since Netflix started streaming movies

In January 2007 Netflix expanded its service from shipping DVD's to streaming direct to consumers in their homes via a broadband connection. The move to streaming spurred their subscriber growth, three years later their subscriber base reached over 20 million subscribers. It's fair to say the transformation from a DVD company to a streaming company made Netflix one of the most powerful media companies in the world and caused Netflix to suddenly become a verb.

It's not uncommon in any household to have 3 kids all watching something on Netflix on any given day. They often binge watch a new or old TV series or watch a movie or some unique content. Whether it's on big screen, smart phone, or tablet Netflix has successfully penetrated our everyday lives.

Yesterday the company announced mind boggling subscriber growth again. They added another 5.12 million global subscribers including a not too shabby 1.93 million in the U.S. alone. Incredibly they are approaching the 100 million mark for total subscribers with 93.8 million. The only question is how fast do they get there. Congratulations are in order.

As we prepare to launch VIDGO, a new streaming service that offers live local and national channels in skinny bundle packages, I think consumers will find VIDGO is the perfect compliment to Netflix. VIDGO is streaming on steroids. We have the on demand content customers have grown to love but also have all the live programming they expect. It's like combining the best of both worlds in a simple, easy to watch format at home or on the go.

Best of all we plan to introduce "skinny bundles" which allow consumers for the first time to only pay for what they watch instead of paying for channels they will never watch. I feel we have the magic formula to be the television service everyone has been waiting for and build on the success of Netflix. Great content, live content, local channels, national channels, and choice.

Netflix changed the way we watch movies. VIDGO is about to change the way we watch television.