?? It's BACK! Profasee 5-Nugget Friday — First Edition

Hi All!

We’re bringing back something special from the vault—our OG 5-Nugget Friday newsletter, but this time with Profasee flavor. Every Friday, you’ll get sharp insights, powerful tactics, and must-know industry moves. No fluff, just pure valuable gold.

Let’s dive in ??

Tactic We’re Loving — Shopify is secretly charging you an extra 0.35% per order. Crazy, right? They’re doing it to generate tax reports you probably don’t need. If that’s cool with you, fine. If not, here’s how you stop it:

1. Go to Settings → Taxes and duties
2. Click each country you sell to, and select "Switch service"
3. You’ll likely find Shopify Tax turned on by default—charging you extra.
4. Switch to Basic Tax or Manual tax to save that hidden 0.35%.

Check out this tweet for more. It’s a sneaky cost—spread the word!

What We’re Hearing — Amazon is quietly rolling out a new beta called “B2B Ads Pilot.” This game-changing beta lets sellers run campaigns exclusively targeting business buyers. We got early access through our B2B rep and the results are impressive—higher engagement and stronger returns. Got a rep? Ask them to get you in ASAP (Thanks Jason Baer for the tip)

Tactical Post We’re Enjoying — If you’re chasing ROAS, ACOS, or TACOS on Amazon, you're chasing the wrong metrics. We recently read a post that hit hard—these numbers are vanity metrics. Here’s why in this post. If you’re playing the long game, you need to read this.

AI We’re Leveraging — We’re obsessed with Perplexity combined with DeepSeek Reasoning. This free AI tool breaks down its reasoning process showing you exactly how it reaches its conclusions. If you haven’t tried DeepSeek R1 yet, it’s a must—check it out inside Perplexity and toggle it on today.

Quote We’re Pondering —

“We make people feel bad about themselves so that they’ll buy our shit.”– Marie Forleo

A harsh truth? Yes. But it sparks a crucial thought: Understanding your customers’ deep fears can boost conversions. How can you ethically tap into your customers deep, dark fears—and convey that understanding through their product offerings to boost conversion rates? It’s not about manipulation but about genuinely solving problems your customers fear.

That’s it! Hope you loved our first edition. Same place next Friday.

Let’s crush it, The Profasee Team ?? XOXO

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