It's Show Day for the Apple Watch – Again: Your Headlines for Monday

1) Sorry, it's a day to talk about the Apple Watch – again. Apple is unveiling its much awaited smartwatch – again. The event in San Francisco, six months after the first announcement, should answer the many questions that remain, including how expensive exactly this thing will be, whether its battery will last the day and how many features are left on it, after Apple seriously downgraded our expectations by way of press. Oh, and a launch date.

Whatever is said today, "the first three million watches will sell 'instantly,' in a couple of weeks, maybe less," predicts Monday Note editor and Apple alumn Jean-Louis Gassée. (And you know he's right...) The watch stands out in Apple's product line, Gassée argues, because this time its being fashionable isn't a byproduct of design – it's "a primary component, co-equal with silicon and software." Apple's very strategy is to make the watch a must-have for the style elite, as demonstrated by the launch party at fancy Paris boutique Colette with all of Angela Ahrendts', Jony Ive's and Paul Deneve's address books in attendance.

That's precisely what worries Influencer and Techonomy founder David Kirkpatrick: "If it was truly luxury, it would not truly be tech," he writes. Apple's strength, he adds, is to make beautiful and useful technology that is accessible to large numbers, thanks to economies of scale – not niche items for sheikhs and celebrities.

The worst fear for an Apple-watcher (or Apple investor) ought to be that all this hullabaloo about luxury is a deliberate distraction concocted by Apple from the possibility that the core functional advantages of the watch are simply not very impressive. ( Read the full post.)

Because that is indeed the one question Apple needs to answer today, the question on the mind of any consumer who's not one of Gassée's three million: Why would we buy the watch?

2) European QE has started. The European Central Bank has started buying bonds from eurozone countries. The ECB has committed to spending €60 billion a month to shore up the economy and fight deflationary tendencies. The big question is whether injecting cash in the economy will do the trick when people and businesses don't seem eager to spend it.

3) Greece is running out of ways to please the EU. Eurozone finance ministers are meeting today to discuss the country's proposed reform plans – including deputizing tourists as tax code enforcers – which they say are "far from complete." Their Greek counterpart Yanis Varoufakis suggested that if no agreement could be reached that respected his party's campaign promises (no austerity, no leaving the euro), a referendum could be organized.

4) It's been a year since Malaysia Airlines flight MH370 disappeared over the Indian Ocean. We still have no clue what happened – or if anyone knows, they're not saying. A report released Sunday does little to reassure on the response to the accident but provides no new information.

5) Solar Impulse took off for the first round-the-world trip by a solar-powered plane. A brighter day for aviation history.

6) Tesla is admitting defeat in China and regrouping. The electric carmaker is cutting jobs there – local media say 180 – as it failed to hit sales targets. But elsewhere in the world, Tesla's problem isn't to sell the product: it's to satisfy the orders. The company expects to sell 55,000 vehicles in 2015, up 74 percent from last year. Without spending a penny in advertising.

7) Weren't malls supposed to be dead? Millennials preferred small, indie boutiques and giant online retailers, we thought. The company behind Mall of America hasn't got that memo: it's planning an even larger mall in Miami, a $4 billion behemoth complete with Legoland, a lake with submarines, sea lions, an artificial ski slope – and 25,000 jobs.

8) Whatever you do, don't work for a narcissist. Bosses with an oversize ego tend to overspend and deliver subpar results. And they get paid more than their more effective, more humble peers. Happy Monday.

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