It's always great idea to visit GAIKINDO Indonesia International Auto Show!

The biggest auto show in Indonesia - the biggest automotive market in Southeast Asia - Gaikindo Indonesia International Auto Show (GIIAS) 2024 will be officially opened for public starting from 18th July 2024 to 28th July 2024 in ICE BSD City, Tangerang. With tagline "Innovation meet Inspiration", needless to say, There is plenty of wonderful thing that visitor can enjoy and for exhibitor, there is always great war to convince as many as customer to buy their product and boost their volume sales, so there is always bunch of product launching, promotion, entertainment, new insight in GIIAS that will provide great experiences for visitor. This year is the biggest GIIAS ever in history, so I believe you will love to visit GIIAS even if you don’t have plan to buy car after all. But, please be aware that GIIAS has great capability to change your mind and decide to buy car eventually, after see so many great car in GIIAS!

Here’s some highlight that might make you interested to come to GIIAS

• Toyota want total domination in Indonesian market. Everybody already know that Toyota is untouchable as market leader in Indonesia. Toyota dominated market from early beginning, every single month. However, commercial vehicles segment, seems becoming last puzzle for Toyota for total domination in Indonesia. In this segment, its brother, Daihatsu is more dominant. With big ambitions to conquer both of passenger and commercial, Toyota plan to launch Hilux Rangga, that will challenge some of big player in commercial, particularly light commercial vehicles like Daihatsu, Isuzu, Suzuki, Mitsubishi. With capability to be very easy and flexible to be modified, and competitive price, Toyota Hilux Rangga has great chance to leads this segment and make Toyota has total domination in Indonesia
• Wuling want to strengthen position as King of EV in Indonesia. Wuling still becoming King of EV in total volume sales periods basis. However, there is so many competitors that enter Indonesian market as EV becoming trend recently. Some competitors set strong performance like Chery, BYD and so on, so interesting to see how Wuling will respond to defend its title as King of EV in Indonesia
• Toyota will maintain to lead Hybrid segment. There is always great opportunity to play in hybrid market as in Indonesia, EV environment still not distribute equally in all of area in Indonesia, EV friendly environment currently still dominated by ?big cities like Jakarta, Surabaya and so on. The good news is hybrid vehicles has capability to make customer experiences long journey without worry about charging station, but still reduce fuel bills. While many OEM focus on EV, Toyota fulfil this segment with smart way, pouring market with great product line like Zenix Hybrid, Yaris Cross Hybrid, Corolla Cross Hybrid until Alphard hybrid while educated customer with hybrid technology intensively and it really pay off. Now many OEM also enter hybrid segment, and it is interesting to see how Toyota maintain its throne in this segment.
• Japanese OEM to response challenge from competitor, mainly Chinese OEM. Japanese OEM dominated Indonesian market for many decades. Leads by Toyota, Japanese OEM’s domination is beyond contestation. However now, there is some competitor mainly from Chinese OEM. Leads by Wuling, now there is so many Chinese brand enter Indonesian market. Not only Chinese brand, but there is also many competitors such as from Korean side, there is Hyundai and so on. It is always interesting to see how Japanese OEM response this challenge in GIIAS.
• New Product launching. It always interesting to see new product launching in GIIAS. With more than 40 new cars will be launching in GIIAS 2024 from various brand we will have many great moments of product launching.
• More investment for automotive industry in Indonesia. GIIAS is one of important barometer for automotive industry in Indonesia. If performance in GIIAS going well then it usually link with investment that will be enter for automotive industry in Indonesia. It can be more product line that manufacturing in Indonesia, expand investment for current investor by build more facility, dealer network and so on or for new investor, to build their facility in Indonesia. So this is always great for automotive industry in Indonesia, as it will open employment for Indonesian, open opportunity for local supplier, and also contribute for Indonesia through tax and so on.

So, there is always good idea to visit GIIAS 2024! See you!