It's always better in person, and more now than ever.
Sportex Sales Inc.
A multi-line rep. agency that is proud of its high level of customer service, and ethical sales representation.
Trade Shows in 2023
is on the road the next few weeks with trade shows.
Yes we are participating in physical trade shows this season!?
Here to share with you the?latest trends in trade shows.
While the COVID-19 pandemic deepened our relationship with digital technologies and many quickly moved on to virtual?events, its physical exhibitions all the way in 2023 and beyond. And don't just take our word for it. Multiple reports agree with?this observation.
For instance, Consumer Electric Show (CES) 2023 organized from 5-8 January in Las Vegas, attracted over?115,000 pre-audited attendees. At 3,500, the event also had 1,000 more exhibitors compared to 2022.
So, while we may surely love our technologies and devices, trade shows are best experienced offline in physical reality. And?this is not just for the visitors but exhibitors too.?
Why Physical Trade Shows in 2023?
1. Meeting and Connecting with Prospective Customers
While digital technologies have advanced by leaps and bounds, and it is now possible to build personalized marketing?strategies, it's not the same as the physical world.
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Trade shows have retained their popularity as they provide brands with that unique opportunity to come face-to-face with?prospective customers.
The opportunity to meet and connect at a physical event cannot be mimicked in a virtual environment, at least not yet.??
While you sure can and must use digital strategies to promote your trade show booth, taking the entire thing in a digital setup?might not work out as expected.
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2.?Strengthening Relationships with Existing Customers
A study by?Oxford Economics?confirmed face-to-face interactions are considerably more effective in strengthening?relationships with existing and prospective customers than virtual meetings.
While much of our communications with customers are now conducted through phone calls and emails, the face time with?customers in a physical environment continues to be highly effective.
Moreover, you'll seldom find customers committing to larger deals via phone or email. They'd like to meet you to discuss their?larger orders and future plans, and onsite trade shows are the perfect place for such meetings.
No matter the size of your booth or the show, it is still an excellent way to meet your existing and prospective?customers than doing the same online or not participating in trade shows at all.
Check out the Sportex page for conference dates.
See you on the road.
Connections in person, whether at trade show, at an office or at a client's property it is always better in person. Enjoy your time on the road, wishing you great success!!
The West Quality team has attend two trade shows in 2023, meeting in person again has been great for our team and customers. Best advice is follow up with those that you had conversations with at shows and keep your company top of mind for customers. Good luck on the road!