It’s almost 2025, and the Fight for Women’s Health is More Urgent Than Ever
Ultra Violet Agency
The only Women's Health, Wellness and FemTech trend forecasters.
The conventional support systems for women in the U.S. remain woefully inadequate. With 95% of women experiencing nutritional depletion during pregnancy and prenatal appointments offering little more than fleeting touch points, it’s clear that the status quo isn’t working.
Now, with the Trump administration signalling potential rollbacks on reproductive rights, the urgency to address these gaps has never been greater. Outdated health advice and systemic barriers to care are costing women their health, their autonomy, and in some cases, their lives.
Needed is Stepping in to Fix That
Amid this shifting landscape, Needed is carving out a new path. Their latest initiative, Needed Academy, is an Instagram-based program designed to combat the flood of misinformation surrounding fertility, pregnancy, and postpartum health.
What makes Needed Academy unique is its ability to meet women where they are. By providing expert-backed, evidence-based education directly through Instagram—a platform where many women already seek answers—Needed is empowering women with the tools they need to take control of their health.
A Pivotal Moment for Health Innovation
At Ultra Violet, we’ve been tracking this shift. In our FemTech Future 30: The 30 Most Influential Trends Shaping the Market in 2024, we spotlighted the rise of Collective Media, where brands and platforms take control of the narrative to deliver trustworthy, actionable information.
Needed Academy exemplifies this trend, empowering practitioners and influencers to spread fact-based, expert-driven content and cut through the noise of outdated or politically influenced information.
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A Broader Transformation is Coming
We see this as the start of a broader transformation in women’s health. As more women-led platforms emerge, they’ll help close the gender data gap, offering safe, inclusive spaces for women to access reliable health knowledge—even as traditional rights and supports are under threat. Brands like Diem are leading this charge, creating community-driven platforms for women to share and receive health insights.
The days of biased algorithms and cookie-cutter health advice are almost done. But the fight to protect and expand access to care is far from over. Now more than ever, it’s crucial to support and amplify the voices pushing for progress in women’s health.
At Ultra Violet, we’re committed to helping innovators stay ahead of this shift. Download our latest report, FemTech Futures 2035: The Trends Shaping the Next Decade in Women’s Health, for a deeper dive into the future of women’s health innovation and the movements driving it forward.
Let’s ensure the next chapter of women’s health is defined by equity, empowerment, and evidence—not fear and misinformation.
Ready to spark bold conversations and drive meaningful change in women’s health, FemTech, and the future of healthcare? Let’s collaborate. Book me to inspire, challenge, and engage your audience with fresh insights and actionable strategies. Together, we’ll shape the future. ? Reach out now to secure a spot ?
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