It’s Not All Storytelling…… Or is it?

Storytelling, or the power of a strong brand message, taps into the human psyche in a way that arguments, debates, lists, dot points, and essays do not.?

Reading this you might well say to me,

But you’re not telling a story. You’re giving me an argument or point of persuasive opinion.

True. I post observations, learnings, principles and back them up with examples.?

I’m not telling a story in every post.?

However, if you follow my content long enough the story becomes clear..?

You see, I’m giving out advice and insights to CEOs, founders, consultants and experts....

Who want to attract more of the right clients, to easily and smoothly sell them...

They want to charge premium prices because the value they create and the results they provide are so clear and evident.?

They want to attract the best kind of prospects who come, having decided buying is their idea and are excited to work together.?

I want to take experts who have brilliant solutions but who hate selling?

And help them see that there are many many many people out there who are desperate for their solution.?

I want to help companies craft a brand narrative that is so resonant and clear that they escape all competition

Because they speak with such a clear, unique voice and demonstrate strong values, the right prospects feel like they’re coming home.

I help experts craft a strong brand narrative.?

This brand story describes their ideal client in great detail so that they can clearly recognise that it's them that is the perfect fit.?

I help experts who tend to have a convoluted message but brilliant and somewhat hidden or frustrated expertise.

I can help?experts to distill their message into a clear brand narrative that can be articulated in short [or long] social media posts.?

And?on websites, in person pitches and on printed materials - in every possible place and in every possible manner.?

To engage the right leads, show exactly the value created and attract prospects ready to buy at a premium price.?

This is my story.

If you would like to work with me on your brand narrative them come along to my weekly LinkedIn workshop “Leverage Your Brand Story” - this week April 18th at 11am eastern USA/ 4pm UK time https://www.dhirubhai.net/events/leverageyourbrandstory7180909369776074752/comments/