it's all about....

Google wants you to believe that they’re on a mission “to organise the world's information.”?

Yeah! Right!

Not only is that a lie and BS it is also pretty impossible, unless you’re China or Russia.

In reality and without fancy slogans about purpose what Google does is provide a tool that is supposed to help [rarely does] find information we may be looking for, as long as this information is digital.

And they made this tool free to use. Ever wonder why??

And why are many other tools provided by Google free as well??

On the other side of the aisle and ever since its conception Facebook was free too. And always will be? Just like other social media. What’s that about??

Well, it’s all about eyeballs, isn’t it.?

Pretty clever business model, don’t you think??

Once those companies generated a humongous amount of people using it [how many people? do you know that never heard of Google or Facebook?] this is when they started making big money.

And that’s the way? to? approach marketing, no matter the size of your business.?

Eyeballs.?

Simply put - have a channel [using existing platforms, no one telling you to build your own social media] that is attractive and watched by many people. Once you generate an audience - this is where you start selling, not only for yourself, but also for and with others.?

Obviously you can carry on creating content to an audience of 20 but my gut and proven strategies tell me that an audience of 20,000 would be better for your revenue.

[and that’s it… nearly 300 words about something you should know anyway… I look forward to seeing your eyeballs here next week…]?